{"id":15219,"date":"2019-10-17T13:10:55","date_gmt":"2019-10-17T11:10:55","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=15219"},"modified":"2020-03-27T18:39:50","modified_gmt":"2020-03-27T17:39:50","slug":"un-match-x-una-vida-bcn-science","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/un-match-x-una-vida-bcn-science\/","title":{"rendered":"BCN SCIENCE: Un match x una vida"},"content":{"rendered":"<p><div class=\"flex-video\"><div class=\"flex-video\"><div class=\"flex-video\"><iframe loading=\"lazy\" title=\"Un match x una vida\" width=\"896\" height=\"504\" src=\"https:\/\/www.youtube.com\/embed\/m9uVUDrQSlw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/bcnscience.com\">BCN Science<\/a>\u00a0<\/strong> elabora la campanya <strong><u><a href=\"http:\/\/www.unmatchxunavida.com\">Un match x una vida<\/a><\/u><\/strong><strong>\u00a0<\/strong>en col\u00b7laboraci\u00f3 amb la Fundaci\u00f3 Josep Carreras. Es tracta del segon projecte conjunt entre les dues entitats, en aquest cas una campanya de captaci\u00f3 per conscienciar el p\u00fablic jove de la necessitat d&#8217;augmentar el nombre de donants de medul\u00b7la \u00f2ssia a Espanya.<\/p>\n<p>Cada any, es diagnostiquen 5.000 nous casos de leuc\u00e8mia a Espanya. Moltes persones necessitaran un trasplantament de medul\u00b7la \u00f2ssia per superar la malaltia. 3 de cada 4 pacients no tindr\u00e0 un familiar compatible. El trasplantament de medul\u00b7la \u00f2ssia \u00e9s l&#8217;\u00fanica esperan\u00e7a per a molts afectats de leuc\u00e8mia i altres malalties de la sang. Consisteix a substituir les c\u00e8l\u00b7lules malaltes del pacient per c\u00e8l\u00b7lules sanes d&#8217;un donant.<\/p>\n<p>La campanya est\u00e0 basada en el format de tinder. Tenint en compte que els p\u00fablics que busquen en els dos casos s\u00f3n similars (16-36 anys \u00e9s el marge d&#8217;edat de tinder i 18 &#8211; 40 l&#8217;edat \u00f2ptima de donants de medul\u00b7la \u00f2ssia). Sota aquesta dada significativa que unia les dues propostes l&#8217;equip creatiu de BCN Science es va preguntar &#8220;Si cada dia milers de persones intenten fer match per tenir una relaci\u00f3, per qu\u00e8 no intentar-ho per salvar una vida?&#8221;<\/p>\n<p>\u00c9s aix\u00ed com es va desenvolupar la idea principal de la campanya <strong><u><a href=\"http:\/\/www.unmatchxunavida.com\">Un match x una vida<\/a><\/u><\/strong>. Amb la idea en ment, van decidir desenvolupar un experiment social gravat, una pe\u00e7a emotiva que apel\u00b7l\u00e9s al p\u00fablic general mitjan\u00e7ant un retrat directe, demostratiu i gaireb\u00e9 l\u00fadic per la naturalesa de fons de la iniciativa.<\/p>\n<p>&#8220;Alguns matches et poden canviar la vida. D&#8217;altres, poden salvar-la. &#8220;Sota aquesta premissa, l&#8217;equip de BCN Science ens explica que est\u00e0 molt content amb aquesta campanya, i que se senten molt afortunats de poder formar part d&#8217;una campanya tan important. A m\u00e9s se senten molt responsables de l&#8217;\u00e8xit de la campanya perqu\u00e8 els donants de medul\u00b7la augmentin i poder contribuir al m\u00e0xim a la soluci\u00f3.<\/p>\n<p>Cada dia es generen 26 milions d&#8217;matches a tot el m\u00f3n per trobar una parella, per\u00f2 hi ha un matx encara m\u00e9s important. \u00c9s un matx que salvar\u00e0 una vida. La donaci\u00f3 de medul\u00b7la requereix trobar a dues persones compatibles, per\u00f2 la possibilitat que aix\u00f2 passi \u00e9s d&#8217;1 entre 4000.<\/p>\n<p>Com m\u00e9s persones s&#8217;inscriguin en el Registre de Donants de Medul\u00b7la \u00d2ssia (REDMO), m\u00e9s possibilitats hi haur\u00e0 que pacients de leuc\u00e8mia de tot el m\u00f3n puguin fer matx i trobin un donant compatible per salvar la vida.<\/p>\n<p>La campanya <strong>#UnMatchxUnaVida<\/strong> posa en evid\u00e8ncia l&#8217;\u00fas abusiu de les apps de cites, com a punt de partida per a convidar-nos a reflexionar sobre el temps que invertim buscant la persona que ens pot canviar la vida, sense adonar-nos que, amb menys esfor\u00e7, nosaltres podem salv\u00e1rsela a alg\u00fa. La resposta en xarxes socials ha estat molt positiva, i no hi ha res alegre m\u00e9s a l&#8217;equip de BCN Science que la seva campanya tingui un impacte positiu social i emocionalment.<\/p>\n<p><strong>Felicitats per la feina equip!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><a href=\"http:\/\/bcnscience.com\">BCN Science<\/a>\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; BCN Science\u00a0 elabora la campanya Un match x una vida\u00a0en col\u00b7laboraci\u00f3 amb la Fundaci\u00f3 Josep Carreras. Es tracta del&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/ca\/un-match-x-una-vida-bcn-science\/\">M\u00e9s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":15220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[848,3271,3297],"class_list":["post-15219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-art","tag-bcn-science","tag-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BCN Science | #unmatchxunavida la nueva campa\u00f1a de BCN Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/ca\/un-match-x-una-vida-bcn-science\/\" 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