{"id":18422,"date":"2020-04-30T13:21:59","date_gmt":"2020-04-30T11:21:59","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=18422"},"modified":"2020-10-15T14:08:00","modified_gmt":"2020-10-15T12:08:00","slug":"programacion-urban-talks-streaming-2","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/programacion-urban-talks-streaming-2\/","title":{"rendered":"Urban Talks"},"content":{"rendered":"

Tornen les Urban Talks<\/strong>, la part m\u00e9s reflexiva del Urban District Art Festival<\/strong> (UDAF), on conviuen creativitat i art amb la ciutat com a escenari actiu. I ho fan quan \u00e9s m\u00e9s necessari que mai, en un moment en el qual la cultura est\u00e0 mutant a causa de la crisi provocada per la COVID-19, i la preocupaci\u00f3 del sector requereix espais serens de reflexi\u00f3.<\/p>\n

El UDAF va n\u00e9ixer el 2017, com a col\u00b7laboraci\u00f3 entre la galeria d’art La Plataforma<\/strong> i Poblenou Urban District<\/strong>, l’associaci\u00f3 que agrupa els professionals, empreses i organitzacions del sector cultural i creatiu de l’antic barri fabril barcelon\u00ed.<\/p>\n

Es tracta doncs d’un festival multidisciplinar, que en aquesta ocasi\u00f3 llan\u00e7a una s\u00e8rie de tres taules rodones, en qu\u00e8 professionals que s’han enfrontat al repte d’aportar valor a la ciutat mitjan\u00e7ant les seves propostes, agafaran el micr\u00f2fon per explicar-nos i debatre sobre les seves experi\u00e8ncies i somnis en primera persona.<\/p>\n

Les Urban Talks tindran lloc el proper 17 d’octubre<\/strong> de 11h a 15h<\/strong> integrades en el marc del WAC Lab, amb activitats presencials i virtuals que podran ser seguides en streaming.<\/p>\n

Les taules seran moderades per Frankie Piz\u00e1, Director Creatiu de Primavera Sound i membre actiu de l’escena barcelonina des de fa anys a trav\u00e9s de mitjans, festivals i marques, i tamb\u00e9 per Arcadi Poch, explorador sociocultural especialitzat en projectes a l’espai p\u00fablic. L’esdeveniment compta amb la curadoria de l’ag\u00e8ncia creativa Life In The Woods, el suport d’Estrella Damm, la col\u00b7laboraci\u00f3 de Montana, i amb Simon com venue partner.<\/p>\n

\n

17 d’octubre d’11.00h a 15.00h (CET)<\/h1>\n

‘La transformaci\u00f3 del territori a trav\u00e9s de l’art i la creativitat’<\/strong><\/h1>\n

TAULA # 1\/11: 00h<\/strong>
\nMARQUES, NOUS P\u00daBLICS I HONESTEDAT<\/strong><\/p>\n

Els joves d’avui en dia prefereixen consumir el contingut que generen els seus propis amics al d’entitats o marques. La figura de l’influencer com a transmissor \u00e9s un est\u00e0ndard i la s\u00edndrome de la “cancel\u00b7laci\u00f3” una cosa habitual: cap entitat o corporaci\u00f3 pot escapar a unes noves regles \u00e8tiques que estan substituint el regne est\u00e8tic que vivim a partir dels 2000. Com s’ha de comunicar una marca avui en dia? \u00bfHa de crear ‘memes’ per parlar dels codis d’expressi\u00f3 de la generaci\u00f3 Z? \u00bfHa de ser, abans de res, honesta i transparent?<\/p>\n

Un col\u00b7loqui en el qual des del punt de vista de la comunicaci\u00f3 i el m\u00e0rqueting debatrem les noves esquerdes sociol\u00f2giques a qu\u00e8 s’enfronten les marques actualment i els reptes a l’hora d’arribar als nous p\u00fablics potencials. No parlarem de regles ni normatives, sin\u00f3 d’estrat\u00e8gies i noves f\u00f3rmules. Des de la mirada de les mateixes marques, als actors externs capa\u00e7os de generar els nous llenguatges de representaci\u00f3 que marcaran el dem\u00e0.<\/p>\n

Participants TAULA # 1:
\nFrankie Piz\u00e1 (Moderador) \u27f6 Raquel Vieira (Lacoste) \u27f6 Freddy Cardenas (Nike) \u27f6 Kai Landr\u00e9 (Artista \/ Cyborg Foundation)<\/p>\n

TAULA # 2\/12: 15h<\/strong>
\nREPENSAR ELS FESTIVALS: REFLEXIONS I NOUS FORMATS PER AL FUTUR DELS ESDEVENIMENTS<\/strong><\/p>\n

Te\u00f2rics i experts diuen que els festivals, tal i com els coneix\u00edem, ja mai tornaran. La forma en qu\u00e8 hem consumit entreteniment fins a l’arribada de la COVID-19 s’ha esfumat i tant la cultura com l’oci (si volem seguir fent aquesta distinci\u00f3) estan evolucionant r\u00e0pidament. Aquesta situaci\u00f3 ens obliga a plantejar-nos nous paradigmes, nous formats i a imaginar un futur que s\u00e0piga correspondre de forma m\u00e9s equitativa a artistes, promotors i audi\u00e8ncia.<\/p>\n

Una taula rodona en la qual des de l’experi\u00e8ncia en primera persona i els diversos angles d’interpretaci\u00f3, buscarem donar resposta i donar llum sobre els futurs immediats i a llarg termini en la ind\u00fastria de l’entreteniment cultural.<\/p>\n

Participants # TAULA2:
\nFrankie Piz\u00e1 (Moderador) \u27f6 Alex Nikolov (Loom Collective) \u27f6 Albert Salines (Lapsus) \u27f6 Rosa M\u00aa Fern\u00e1ndez (DIU)<\/p>\n

TAULA # 3\/13: 30h<\/strong>
\nLA TRANSFORMACI\u00d3 DEL TERRITORI A TRAV\u00c9S DE L’ART<\/strong><\/p>\n

Poblenou segueix sent avui dia un espai en constant reconversi\u00f3 del seu passat industrial. Un territori que ha enllumenat un districte creatiu i que ha comptat tradicionalment amb grans espais en qu\u00e8 l’art ha florit de forma horitzontal, en paral\u00b7lel a la resta de transformacions que han esdevingut a Barcelona.<\/p>\n

Un nou paisatge amb obres fetes amb escombraries, grans murals, art digital, vivers verticals i fa\u00e7anes sostenibles que combinen enginyeria, sostenibilitat i creativitat. La nostra tercera taula ser\u00e0 una conversa entre actors que mesuren la pulsaci\u00f3 d’aquest canvi. Com els artistes poden convertir-se en una for\u00e7a per a la recuperaci\u00f3 dels carrers per part dels ciutadans? Com han de regular les autoritats l’espai com\u00fa per afavorir una nova creativitat? Ha de ser l’art un instrument de cohesi\u00f3 social que trenqui amb les bretxes socioecon\u00f2miques?<\/p>\n

Participants # TAULA3:<\/p>\n

Arcadi Poch (Moderador) \u27f6 Francisco d’Ocell (Art Is Trash) \u27f6 Xavier Ballaz & Ana Manaia (B-murals \/ Difusor) \u27f6 Jordi Montany\u00e0 (Institut Municipal del Paisatge Urb\u00e0 i la Qualitat de Vida)<\/p>\n

Seguiu les Urban Talks en directe a trav\u00e9s de:<\/strong><\/p>\n

INSTAGRAM<\/a> | YOUTUBE<\/a><\/h1>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Tornen les Urban Talks, la part m\u00e9s reflexiva del Urban District Art Festival (UDAF), on conviuen creativitat i art amb… M\u00e9s \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":20466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3342],"tags":[],"class_list":["post-18422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art"],"acf":[],"yoast_head":"\n\u00bfPreparados? \u00bfListos? \u00a1Arranca el PODN 12h Non-Stop!<\/title>\n<meta name=\"description\" content=\"Os invitamos al PODN 12h Non-Stop, un formato h\u00edbrido lleno de experiencias exclusivas y actividades que se retransmitir\u00e1n en streaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/ca\/programacion-urban-talks-streaming-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPreparados? 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