{"id":20458,"date":"2020-10-19T09:10:12","date_gmt":"2020-10-19T07:10:12","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=20458"},"modified":"2021-02-18T12:59:48","modified_gmt":"2021-02-18T11:59:48","slug":"programacion-urban-talks-streaming","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/programacion-urban-talks-streaming\/","title":{"rendered":"Urban Talks"},"content":{"rendered":"<p><div class=\"flex-video\"><div class=\"flex-video\"><div class=\"flex-video\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FlKx69ePxnA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><\/div><\/div><\/p>\n<p>Tornen les <strong>Urban Talks<\/strong>, la part m\u00e9s reflexiva del <strong>Urban District Art Festival<\/strong> (UDAF), on conviuen creativitat i art amb la ciutat com a escenari actiu. I ho fan quan \u00e9s m\u00e9s necessari que mai, en un moment en el qual la cultura est\u00e0 mutant a causa de la crisi provocada per la COVID-19, i la preocupaci\u00f3 del sector requereix espais serens de reflexi\u00f3.<\/p>\n<p>El UDAF va n\u00e9ixer el 2017, com a col\u00b7laboraci\u00f3 entre la galeria d&#8217;art <strong>La Plataforma<\/strong> i <strong>Poblenou Urban District<\/strong>, l&#8217;associaci\u00f3 que agrupa els professionals, empreses i organitzacions del sector cultural i creatiu de l&#8217;antic barri fabril barcelon\u00ed.<\/p>\n<p>Es tracta doncs d&#8217;un festival multidisciplinar, que en aquesta ocasi\u00f3 llan\u00e7a una s\u00e8rie de tres taules rodones, en qu\u00e8 professionals que s&#8217;han enfrontat al repte d&#8217;aportar valor a la ciutat mitjan\u00e7ant les seves propostes, agafaran el micr\u00f2fon per explicar-nos i debatre sobre les seves experi\u00e8ncies i somnis en primera persona.<\/p>\n<p>Les Urban Talks tindran lloc el proper <strong>17 d&#8217;octubre<\/strong> de <strong>11h a 15h<\/strong> integrades en el marc del WAC Lab, amb activitats presencials i virtuals que podran ser seguides en streaming.<\/p>\n<p>Les taules seran moderades per Frankie Piz\u00e1, Director Creatiu de Primavera Sound i membre actiu de l&#8217;escena barcelonina des de fa anys a trav\u00e9s de mitjans, festivals i marques, i tamb\u00e9 per Arcadi Poch, explorador sociocultural especialitzat en projectes a l&#8217;espai p\u00fablic. L&#8217;esdeveniment compta amb la curadoria de l&#8217;ag\u00e8ncia creativa Life In The Woods, el suport d&#8217;Estrella Damm, la col\u00b7laboraci\u00f3 de Montana, i amb Simon com venue partner.<\/p>\n<hr \/>\n<h1><a href=\"https:\/\/www.youtube.com\/watch?v=IUFxjpNZDik&amp;t=24s\" target=\"_blank\" rel=\"noopener\"><strong>TAULA # 1<\/strong><\/a><br \/>\n<strong>MARQUES, NOUS P\u00daBLICS I HONESTEDAT<\/strong><\/h1>\n<p>Els joves d&#8217;avui en dia prefereixen consumir el contingut que generen els seus propis amics al d&#8217;entitats o marques. La figura de l&#8217;influencer com a transmissor \u00e9s un est\u00e0ndard i la s\u00edndrome de la &#8220;cancel\u00b7laci\u00f3&#8221; una cosa habitual: cap entitat o corporaci\u00f3 pot escapar a unes noves regles \u00e8tiques que estan substituint el regne est\u00e8tic que vivim a partir dels 2000. Com s&#8217;ha de comunicar una marca avui en dia? \u00bfHa de crear &#8216;memes&#8217; per parlar dels codis d&#8217;expressi\u00f3 de la generaci\u00f3 Z? \u00bfHa de ser, abans de res, honesta i transparent?<\/p>\n<p>Un col\u00b7loqui en el qual des del punt de vista de la comunicaci\u00f3 i el m\u00e0rqueting debatrem les noves esquerdes sociol\u00f2giques a qu\u00e8 s&#8217;enfronten les marques actualment i els reptes a l&#8217;hora d&#8217;arribar als nous p\u00fablics potencials. No parlarem de regles ni normatives, sin\u00f3 d&#8217;estrat\u00e8gies i noves f\u00f3rmules. Des de la mirada de les mateixes marques, als actors externs capa\u00e7os de generar els nous llenguatges de representaci\u00f3 que marcaran el dem\u00e0.<\/p>\n<p>Participants TAULA # 1:<br \/>\nFrankie Piz\u00e1 (Moderador) \u27f6 Raquel Vieira (Lacoste) \u27f6 Freddy Cardenas (Nike) \u27f6 Kai Landr\u00e9 (Artista \/ Cyborg Foundation)<\/p>\n<h1><a href=\"https:\/\/www.youtube.com\/watch?v=W6H8unkiUaM&amp;t=42s\" target=\"_blank\" rel=\"noopener\"><strong>TAULA # 2<\/strong><\/a><br \/>\n<strong>REPENSAR ELS FESTIVALS: REFLEXIONS I NOUS FORMATS PER AL FUTUR DELS ESDEVENIMENTS<\/strong><\/h1>\n<p>Te\u00f2rics i experts diuen que els festivals, tal i com els coneix\u00edem, ja mai tornaran. La forma en qu\u00e8 hem consumit entreteniment fins a l&#8217;arribada de la COVID-19 s&#8217;ha esfumat i tant la cultura com l&#8217;oci (si volem seguir fent aquesta distinci\u00f3) estan evolucionant r\u00e0pidament. Aquesta situaci\u00f3 ens obliga a plantejar-nos nous paradigmes, nous formats i a imaginar un futur que s\u00e0piga correspondre de forma m\u00e9s equitativa a artistes, promotors i audi\u00e8ncia.<\/p>\n<p>Una taula rodona en la qual des de l&#8217;experi\u00e8ncia en primera persona i els diversos angles d&#8217;interpretaci\u00f3, buscarem donar resposta i donar llum sobre els futurs immediats i a llarg termini en la ind\u00fastria de l&#8217;entreteniment cultural.<\/p>\n<p>Participants # TAULA2:<br \/>\nFrankie Piz\u00e1 (Moderador) \u27f6 Alex Nikolov (Loom Collective) \u27f6 Albert Salines (Lapsus) \u27f6 Rosa M\u00aa Fern\u00e1ndez (DIU)<\/p>\n<h1><a href=\"https:\/\/www.youtube.com\/watch?v=WtwqsKeXd6M&amp;t=8s\" target=\"_blank\" rel=\"noopener\"><strong>TAULA # 3<\/strong><\/a><br \/>\n<strong>LA TRANSFORMACI\u00d3 DEL TERRITORI A TRAV\u00c9S DE L&#8217;ART<\/strong><\/h1>\n<p>Poblenou segueix sent avui dia un espai en constant reconversi\u00f3 del seu passat industrial. Un territori que ha enllumenat un districte creatiu i que ha comptat tradicionalment amb grans espais en qu\u00e8 l&#8217;art ha florit de forma horitzontal, en paral\u00b7lel a la resta de transformacions que han esdevingut a Barcelona.<\/p>\n<p>Un nou paisatge amb obres fetes amb escombraries, grans murals, art digital, vivers verticals i fa\u00e7anes sostenibles que combinen enginyeria, sostenibilitat i creativitat. La nostra tercera taula ser\u00e0 una conversa entre actors que mesuren la pulsaci\u00f3 d&#8217;aquest canvi. Com els artistes poden convertir-se en una for\u00e7a per a la recuperaci\u00f3 dels carrers per part dels ciutadans? Com han de regular les autoritats l&#8217;espai com\u00fa per afavorir una nova creativitat? Ha de ser l&#8217;art un instrument de cohesi\u00f3 social que trenqui amb les bretxes socioecon\u00f2miques?<\/p>\n<p>Participants # TAULA3:<\/p>\n<p>Arcadi Poch (Moderador) \u27f6 Francisco d&#8217;Ocell (Art Is Trash) \u27f6 Xavier Ballaz &amp; Ana Manaia (B-murals \/ Difusor) \u27f6 Jordi Montany\u00e0 (Institut Municipal del Paisatge Urb\u00e0 i la Qualitat de Vida)<\/p>\n<div style=\"display: none;\"><\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Tornen les Urban Talks, la part m\u00e9s reflexiva del Urban District Art Festival (UDAF), on conviuen creativitat i art amb&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/ca\/programacion-urban-talks-streaming\/\">M\u00e9s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":21811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3342],"tags":[848,1334,16,53,1849,3382],"class_list":["post-20458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","tag-art","tag-cultura","tag-poblenou","tag-poblenou-urban-district","tag-talks","tag-wac-lab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programaci\u00f3n de las Urban Talks en streaming<\/title>\n<meta name=\"description\" content=\"Las Urban Talks tendr\u00e1n lugar el 17 de octubre de 11h a 15h integradas en el marco del WAC Lab, con actividades presenciales y virtuales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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