{"id":21816,"date":"2021-02-24T20:18:01","date_gmt":"2021-02-24T19:18:01","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=21816"},"modified":"2021-02-24T20:18:01","modified_gmt":"2021-02-24T19:18:01","slug":"bau-helvetica","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/bau-helvetica\/","title":{"rendered":"BAU protagonista al programa ‘Helv\u00e8tica'"},"content":{"rendered":"

‘Helv\u00e8tica’<\/strong> \u00e9s el primer programa de disseny de la televisi\u00f3 p\u00fablica que s’emet cada dilluns a RTVE Catalunya des del passat 1 de febrer. Presentat pels periodistes Flora Saura i \u00d2scar Dalmau,<\/strong> tractar\u00e0 totes les variants, t\u00e8cniques i aplicacions del disseny i comptar\u00e0 amb un ampli ventall d’experts i personalitats del sector.<\/span><\/p>\n

Partint de la base que el disseny ens envolta i defineix el nostre entorn, ‘Helv\u00e8tica<\/a>‘ explorar\u00e0 a cada programa un m\u00f3n tan apassionant com desconegut per al p\u00fablic televisiu.<\/strong><\/span><\/p>\n

El disseny \u00e9s com un iceberg; aparentment el que veiem s\u00f3n el logotip o la tipografia, per\u00f2 aquests elements que ens permeten recon\u00e8ixer una marca o un projecte s\u00f3n tan sols la punta. A sota d’aix\u00f2, hi ha nombrosos components que, potser, passen m\u00e9s desapercebuts, per\u00f2 que conformen i sustenten tot el que observem a priori. Aquesta massa va des de la proposta de valor, fins a les formes o els colors, entre d’altres.<\/span><\/p>\n

BAU jugar\u00e0 un paper protagonista en aquest nou format que rendeix culte al disseny<\/b><\/h1>\n

\"\"<\/p>\n

La primera temporada consta de 13 episodis de 30 minuts. El primer va tractar sobre la tipografia; un element en el qual tots ens fixem de manera inconscient, ja que \u00e9s el vehicle que ens permet llegir i entendre el missatge. Per\u00f2 es tracta d’una part m\u00e9s transcendental perqu\u00e8 tamb\u00e9 \u00e9s una invitaci\u00f3 a indagar sobre la marca i el seu significat.<\/span><\/p>\n

\u00a0<\/span>Aquest cap\u00edtol va comptar, entre d’altres, amb Andreu Balius<\/a>, un dels tip\u00f2grafs catalans m\u00e9s conegut i professor del M\u00e0ster en Motion Graphics Design de BAU<\/strong>, i Ivan Castro<\/a>, especialista en lettering i col\u00b7laborador assidu en els cursos d’estiu de Bau, on ofereix el curs Lettering.<\/strong><\/span>\u00a0<\/strong><\/p>\n

Tamb\u00e9 van desfilar per aquest primer episodi el caligrafista Oriol Mir\u00f3<\/strong>, el dissenyador Javier Mariscal<\/strong>, els ca\u00e7adors de r\u00e8tols Brigit Torrents i Ferran Cuss\u00f3<\/strong> i la historiadora de l’art Judith Subirachs, filla de l’escultor Josep Maria Subirachs o la il\u00b7lustradora Julia Solans.<\/strong><\/span><\/p>\n

L’1 de mar\u00e7 s’emetr\u00e0 el cinqu\u00e8 episodi, el qual inclou una entrevista a la<\/strong> Dra. Maria \u00c0ngels Fortea<\/a>, professora i investigadora de BAU i coordinadora del M\u00e0ster Universitari en Investigaci\u00f3 i Experimentaci\u00f3 en Disseny<\/strong>. Fortea parlar\u00e0 de la hist\u00f2ria del disseny a Catalunya i del seu impacte en els anys 60 i 70. <\/span><\/p>\n

Nosaltres no ens ho perdrem, i vosaltres?<\/span><\/p>","protected":false},"excerpt":{"rendered":"

‘Helv\u00e8tica’ \u00e9s el primer programa de disseny de la televisi\u00f3 p\u00fablica que s’emet cada dilluns a RTVE Catalunya des del… M\u00e9s \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":21822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3345],"tags":[],"class_list":["post-21816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion"],"acf":[],"yoast_head":"\nBAU juega un papel protagonista en programa 'Helv\u00e8tica'<\/title>\n<meta name=\"description\" content=\"BAU jugar\u00e1 un papel protagonista en el programa 'Helv\u00e8tica', un novedoso formato televisivo que rinde culto al dise\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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