{"id":24122,"date":"2021-11-10T17:28:33","date_gmt":"2021-11-10T16:28:33","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=24122"},"modified":"2021-11-10T17:35:22","modified_gmt":"2021-11-10T16:35:22","slug":"mezclar-la-cultura-del-diseno-eco-con-la-economia-circular","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/mezclar-la-cultura-del-diseno-eco-con-la-economia-circular\/","title":{"rendered":"Combinar la cultura del disseny eco amb l’economia circular"},"content":{"rendered":"

Des de fa mig any, BAU<\/a> i<\/strong><\/span>\u00a0Plat Institute<\/span><\/a><\/strong> han forjat una alian\u00e7a creativa<\/a> <\/strong><\/span>per eliminar residus amb peces de disseny a trav\u00e9s de l’economia circular. Es tracta d’un projecte ambici\u00f3s i transversal que compta amb la col\u00b7laboraci\u00f3 d’empreses i plataformes l\u00edders com Paradiso, Precious Plastics i Stoli. El 22 d’octubre passat, es van presentar els primers resultats de la col\u00b7laboraci\u00f3 en una jornada oberta al p\u00fablic que va tenir lloc a BAU<\/strong>.<\/p>\n

Un nou Renaixement<\/p>\n

Per a Nacho de Juan-Creix<\/a><\/strong><\/span>, fundador i consultor d’innovaci\u00f3 de Plat<\/strong>, i art\u00edfex principal del projecte, \u201chem comen\u00e7at a convertir un problema en una oportunitat. Els residus no existeixen, s\u00f3n manca d’imaginaci\u00f3. Aqu\u00ed els transformem en disseny funcional. I ara presentem una estrat\u00e8gia i un pla per al futur immediat. Aix\u00f2 ens permet tenir una visi\u00f3 de qu\u00e8 passar\u00e0 en els propers cinc anys\u201d.<\/p>\n

Juan-Creix va reivindicar la llibertat creativa i fugir dels carrils centrals, i veu el present amb optimisme: \u201cEns pens\u00e0vem que la vida t\u00e9 una manera determinada, i molta gent ens explica com \u00e9s, per\u00f2 hi ha moltes alternatives. Vivim un nou Renaixement!\u201d.<\/p>\n

El director de Recerca de BAU, el Dr. Jaron Rowan<\/a><\/strong>,<\/span> que ha apadrinat el projecte i va estar present a la jornada, va enlla\u00e7ar els \u00e8xits de Plat amb les l\u00ednies de treball actuals del departament: \u201cEstem investigant q\u00fcestions pol\u00edtiques complexes sobre l’actualitat, i una de les dimensions que estem intentant entendre \u00e9s en termes de circularitat, gesti\u00f3 de residus, sistemes d’alimentaci\u00f3 i disseny alimentari. Treballant junts, podem aprofundir i entendre millor totes aquestes q\u00fcestions\u201d.<\/p>\n

\u201cDe vegades la investigaci\u00f3 adquireix una dimensi\u00f3 f\u00edsica del m\u00f3n, per\u00f2 t\u00e9 dificultats per ser afirmativa, trobar noves solucions i explorar futurs\u201d, va afirmar Rowan, \u201ci gr\u00e0cies a aquesta col\u00b7laboraci\u00f3 i la investigaci\u00f3 en disseny ens ajuden a proposar alternatives a aquest present tan tens que vivim\u201d.<\/p>\n

Entre els assistents a la jornada, el president d’ISWA<\/a><\/strong> <\/span>(International Solid Waste Association), Antonis Mavropoulos,<\/strong> va elogiar fermament les primeres fites del projecte \u201cperqu\u00e8 demostren maneres pr\u00e0ctiques de reduir el malbaratament alimentari i elaborar productes \u00fatils i consumibles a partir de residus. Imagineu la innovaci\u00f3 que podr\u00edem generar amb milers d’esfor\u00e7os similars a tot el m\u00f3n!\u201d.<\/p>\n

Paral\u00b7lelament, el director general de SEAQUAL INITIATIVE<\/a><\/strong>,<\/span>\u00a0Michael Chtepa<\/strong>, \u201cel rol i la responsabilitat de les autoritats p\u00fabliques \u00e9s fixar un marc legal; i el de les empreses, respectar aquest marc i, des de la seva missi\u00f3, crear valor a trav\u00e9s de la seva activitat\u201d.<\/p>\n

Segons Mavropoulos, vivim una quarta Revoluci\u00f3 Industrial, i la jornada mostra clarament que necessitem barrejar la cultura del disseny eco amb l’economia circular i amb una aproximaci\u00f3 des de l’enginyeria.<\/p>\n

 <\/p>\n

https:\/\/youtu.be\/GFY3rdCdblE<\/p>","protected":false},"excerpt":{"rendered":"

Des de fa mig any, BAU i\u00a0Plat Institute han forjat una alian\u00e7a creativa per eliminar residus amb peces de disseny… M\u00e9s \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":24125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3501,3345,1],"tags":[],"class_list":["post-24122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny","category-formacion","category-noticias"],"acf":[],"yoast_head":"\nCombinar la cultura del disseny eco amb l'economia circular –<\/title>\n<meta name=\"description\" content=\"BAU y\u00a0Plat Institute\u00a0han forjado una\u00a0alianza creativa\u00a0para eliminar residuos en piezas de dise\u00f1o a trav\u00e9s de la econom\u00eda circular.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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