{"id":24720,"date":"2021-12-02T15:23:04","date_gmt":"2021-12-02T14:23:04","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=24720"},"modified":"2021-12-07T16:24:33","modified_gmt":"2021-12-07T15:24:33","slug":"luzidlab-volem-desenvolupar-experiencies-immersives-pel-be-de-la-societat","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/luzidlab-volem-desenvolupar-experiencies-immersives-pel-be-de-la-societat\/","title":{"rendered":"Luzidlab: Volem Desenvolupar experi\u00e8ncies immersives pel b\u00e9 de la societat"},"content":{"rendered":"

Luzidlab<\/strong> s’ha convertit en pocs dies amb el nou col\u00b7laborador del Poblenou Urban District. Els hem entrevistat per con\u00e8ixer les facetes professionals. Com s\u00f3n, com treballen i coneixerem els nous projectes que compartiran a partir d’ara amb la comunitat de Poblenou Urban District<\/strong>.<\/p>\n

Giles Pooley<\/strong> i Mike Van der Noordt,<\/strong> Ceo’s i cofundadors de Luzidlab, es van con\u00e8ixer treballant en una altra empresa i tant l’un com l’altre volien millorar el seu m\u00f3n laboral. Sobretot volien idear una nova manera de formar i de gestionar un equip creatiu. A partir d’aqu\u00ed, el 2020 va n\u00e9ixer Luzidlab<\/strong>, un col\u00b7lectiu d’artistes format per 25 persones repartides per tot el m\u00f3n amb 15 anys d’experi\u00e8ncia cadascuna al seu propi camp. Producci\u00f3 de fotografia, producci\u00f3 audiovisual, de realitat augmentada i virtual, perfils de m\u00e0rqueting, arquitectes, compositors de m\u00fasica, guionistes, etc. Un equip multidisciplinari i flexible.<\/p>\n

Des del comen\u00e7ament, junts han treballat en m\u00e9s de 16 projectes internacionals, animacions i espais virtuals, en m\u00e0rqueting i altres modalitats per a empreses de tot el m\u00f3n. Treballen sobretot en projectes que tindran un impacte positiu per a la societat, enfocats en projectes que inclouen l’art i la cultura connectats amb el m\u00f3n social.<\/p>\n

Per a ells, aix\u00f2 \u00e9s part del seu manifest, la seva manera d’interpretar aquest col\u00b7lectiu al qual pertanyen.<\/p>\n

Els agrada dir que treballen sota el paraigua dels projectes immersius; una cosa amb el que puguis interactuar, amb la que tindr\u00e0s una experi\u00e8ncia diferent.<\/p>\n

\u201cFins ara estem desenvolupant aplicacions, animacions, m\u00e0rqueting, per\u00f2 volem arribar a una mica m\u00e9s enll\u00e0 de tot aix\u00f2. \u00c9s aqu\u00ed quan entra AR-DE\u201d. Manifesta Mike.<\/p>\n

\u201cAR-DE intr\u00ednsecament inclou el concepte de comunitat, de ciutat i de barri. \u00c9s el projecte m\u00e9s identitari de tots els que hem treballat fins ara. Volem desenvolupar experi\u00e8ncies immersives pel b\u00e9 de la Societat. Puntualitza Giles.<\/p>\n

Som l’\u00e0rea \u201cgris\u201d entre Art i Tecnologia<\/strong>. Afegeix Mike somrient.<\/p>\n

 <\/p>\n

Com \u00e9s la vostra participaci\u00f3 dins d’AR-DE?<\/strong><\/p>\n

Giles<\/strong>: Amb AR-DE \u00e9s el primer projecte que col\u00b7laborarem amb Poblenou Urban District i per aix\u00f2 estem desenvolupant aquesta experi\u00e8ncia immersiva amb realitat augmentada. Una mica diferent del que \u00e9s habitual. En els propers mesos la nostra relaci\u00f3 estar\u00e0 m\u00e9s lligada amb aquest i altres projectes amb el Poblenou Urban District.<\/p>\n

 <\/p>\n

I Quina \u00e9s la participaci\u00f3 dins del Poblenou Urban District? Quins projectes hi ha en marxa?<\/strong><\/p>\n

Giles<\/strong>: AR-DE \u00e9s el nou projecte, tamb\u00e9 participarem a les Urban Talks, on Mike parlar\u00e0 de la seva plataforma que ha desenvolupat amb la qual podrem experimentar la realitat augmentada anomenada \u201cDigital Canvas\u201d. (Un Spinoff de l’app Per AR-DE).<\/p>\n

Estem desenvolupant tamb\u00e9 una idea per a l’Off Llum, una instal\u00b7laci\u00f3, utilitzant la mateixa tecnologia crearem una experi\u00e8ncia art\u00edstica amb artistes de Luzidlab, una restauraci\u00f3 de la idea del Metavers<\/em> i la multiver<\/em>s, el que va m\u00e9s enll\u00e0 de nosaltres.<\/p>\n

Al mar\u00e7, Mike vol muntar un workshop per explicar a diferents artistes com \u00e9s la plataforma Digital Canvas i ajudar-los a crear obres d’art per a aquesta nova plataforma. Per despr\u00e9s al maig muntar una exposici\u00f3 amb la feina dels artistes en un espai f\u00edsic.<\/p>\n

Explica’m en qu\u00e8 consisteix aquesta aplicaci\u00f3. Com funciona?<\/strong><\/p>\n

Mike: Aquesta app, batejada amb el nom AR-DE, incorpora un mapa per localitzar els diferents espais participants al circuit. Cadascuna d’aquestes localitzacions tindr\u00e0 la seva experi\u00e8ncia de realitat augmentada. Una obra art\u00edstica exhibida en forma d’extintor customitzada expressament per a cadascuna d’elles amb colors i textures diferents.<\/p>\n

L’usuari podr\u00e0 veure, mitjan\u00e7ant un p\u00f2ster gegant, que incorpora un codi il\u00b7lustrat, una obra de realitat augmentada en moviment. Immortalitzant una obra d’art en una aplicaci\u00f3 i al carrer \u201cvirtual\u201d alhora.<\/p>\n

I de quina manera creus que incideix aquesta app al m\u00f3n de l’art? Quin paper t\u00e9 la realitat augmentada en l’\u00e0mbit art\u00edstic actualment o en un futur proper?<\/strong><\/p>\n

\u00c9s la primera vegada que utilitzem aquesta tecnologia al m\u00f3n real. Amb el nostre prototip estem llan\u00e7ant una nova tecnologia. No estem fent res art\u00edstic amb aquesta app, sin\u00f3 posant els fonaments perqu\u00e8 s’inici\u00ef una nova manera de fer, interpretar i experimentar l’art.<\/p>\n

Estem creant un nou mitj\u00e0. Fins ara estem treballant amb la Pintura, la Fotografia, l’Escultura\u2026 Ara el m\u00f3n digital ofereix noves oportunitats, que inclouen la realitat augmentada. La nostra plataforma, com diu el nom \u201cCanvas\u201d \u00e9s l’alian\u00e7a. Aqu\u00ed els artistes poden plasmar la pr\u00f2pia expressi\u00f3. Estem gestant una nova plataforma per expressar art, per\u00f2 afegint-hi una altra dimensi\u00f3, un altre llenguatge, un altre mitj\u00e0. Amb aquesta plataforma, ara tenim moltes eines per expressar i donar vida a l’art. Pots crear un art interactiu, o pots crear una hist\u00f2ria\u2026 Obrim la ciutat de manera art\u00edstica inimaginable. Pensem en gran\u2026 Pots pintar tot un edifici, com la Catedral, la Sagrada Fam\u00edlia o l’Ajuntament si ho desitges. Aquesta plataforma ens obre un m\u00f3n nou, inimaginable fins ara.<\/p>","protected":false},"excerpt":{"rendered":"

Luzidlab s’ha convertit en pocs dies amb el nou col\u00b7laborador del Poblenou Urban District. Els hem entrevistat per con\u00e8ixer les… M\u00e9s \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":24726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3364,1,3342],"tags":[],"class_list":["post-24720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poblenou-urban-district","category-noticias","category-art"],"acf":[],"yoast_head":"\nLuzidlab: Volem Desenvolupar experi\u00e8ncies immersives pel b\u00e9 de la societat<\/title>\n<meta name=\"description\" content=\"Luzidlab se ha convertido en el nuevo colaborador de Poblenou Urban District. 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