{"id":29065,"date":"2022-04-20T16:33:07","date_gmt":"2022-04-20T14:33:07","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=29065"},"modified":"2022-04-20T16:33:07","modified_gmt":"2022-04-20T14:33:07","slug":"especulacio-o-remei-les-tendencies-del-sector-audiovisual-per-nico-juarez","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/especulacio-o-remei-les-tendencies-del-sector-audiovisual-per-nico-juarez\/","title":{"rendered":"Especulaci\u00f3 o remei? Les tend\u00e8ncies del sector audiovisual, per Nico Ju\u00e1rez"},"content":{"rendered":"

<\/p>\n

Nico Ju\u00e1rez Latimer-Knowles<\/a><\/span>,<\/strong> dissenyador transdisciplinar, investigador i docent a l’\u00e0rea de projectes de BAU<\/a> <\/span>analitza i contraposa el fenomen de les tend\u00e8ncies audiovisuals, que presenta any rere any les mil i una novetats del sector.<\/h4>\n

 <\/p>\n

Parlar de tend\u00e8ncies en qualsevol sector \u00e9s arriscat, ja que implica augurar qu\u00e8 passar\u00e0 en el futur i aix\u00f2 no \u00e9s una tasca f\u00e0cil, encara que, d’altra banda, ja se sap, la m\u00e0gia en general i les arts endevinat\u00f2ries en particular acostumen a tenir truc. Si b\u00e9 molts futurs s\u00f3n potencialment possibles, tamb\u00e9 \u00e9s cert que si uns quants agents influents es posen d’acord sempre poden induir en una certa direcci\u00f3. Una reuni\u00f3 del calat del Mobile Word Congress<\/strong> \u00e9s una invitaci\u00f3 a la m\u00e0xima comuni\u00f3 entre alguns dels vidents m\u00e9s respectats, les marques s’uneixen i al m\u00e0xim frenes\u00ed es produeix un clam llumin\u00f3s que assenyala la direcci\u00f3, “tots a perseguir a la pastanaga”.<\/p>\n

Com en la ind\u00fastria de la moda, les tend\u00e8ncies pretenen establir conductes de consum, una temporada supera l’altra irremeiablement, es tracta d’un efecte d’obsolesc\u00e8ncia programada perqu\u00e8, malgrat que les peces de roba adquirides i la seva materialitat romanguin inalterades, els tons , les formes o els patrons pateixin una vellesa prematura o una mort sobtada inusitada. Pantone i unes quantes marques poderoses posaran el seu granet de sorra, que no hi hagi cap dubte. Per\u00f2 en el cas que ens ocupa, en qu\u00e8 podrien consistir aquestes estrat\u00e8gies o estratagemes?<\/p>\n

El sector audiovisual viu i beu de dues grans fonts, d’una banda, hi ha tot all\u00f2 que emana de la producci\u00f3 i distribuci\u00f3 de continguts, i de l’altra trobem tot all\u00f2 relatiu a les eines i dispositius necessaris per generar-los o consumir-los. Tenint en compte aquests dos fronts, contingut i continent, \u00e9s l\u00f2gic que augmentar els cabals de distribuci\u00f3 per lliurar continguts de resoluci\u00f3 alt\u00edssima sempre sigui un exercici obligatori. Una pirueta que implica la millora de les infraestructures de servei i la renovaci\u00f3 de tots els dispositius de creaci\u00f3 i consum. Aix\u00ed que quan el 4K i el 5G estiguin ja a totes les llars i a totes les mans, arribar\u00e0 el 8K i el 6G, i aix\u00ed successivament fins que el coltan o l’explotaci\u00f3 d’un altre mineral implicat diguin prou.<\/p>\n

A finals dels 90 el VRML (Virtual Reality Modeling Language) envairia la xarxa, per\u00f2 els est\u00e0ndards m\u00ednims d’usabilitat no van passar l’examen, els usuaris no perdonen, sort en tenim. Altres envestides de Realitat Virtual i Augmentada s’han anat succeint, el 2016 el mateix rei “Mesures”, Mark Zuckerberg, va aterrar a Barcelona amb les ulleres sota el bra\u00e7. Aquesta vegada s\u00ed, era l’any definitiu de la RV, per\u00f2 no va acabar de succeir, fins i tot les Google glasses i la RA es van quedar en un calaix. La ind\u00fastria del videojoc, i el sector de l’entreteniment en general, han acollit aquestes innovacions, ning\u00fa no els resta l’efecte enlluernador i sorprenent. Ara b\u00e9, passar del viatge puntual a l’\u00fas prolongat i generalitzat \u00e9s una altra cosa. \u00c9s el metavers una realitat o un espai per a l’especulaci\u00f3?<\/p>\n

L’emerg\u00e8ncia clim\u00e0tica i la crisi econ\u00f2mica han propiciat que tres dels grans magnats s’hagin aventurat a indagar i invertir buscant alternatives de vida a l’espai. Elon Musk i Jeff Bezos apunten a l’espai exterior, Mark Zuckerberg a l’espai interior. Meta, en definitiva, significa ‘al costat de’, ‘despr\u00e9s de’, ‘entre’, ‘amb’ o ‘sobre’. I aquesta \u00e9s la voluntat dels tres gegants, buscar \u00e0rees de negoci ‘al costat’, ‘despr\u00e9s de’, ‘entre’, ‘amb’ o ‘sobre’, i aix\u00ed ser\u00e0 malgrat tot, perqu\u00e8 fer-nos dependents de les seves solucions \u00e9s la seva darrera i veritable “meta”.<\/p>\n

El metavers \u00e9s un lloc per al disseny especulatiu i l’especulaci\u00f3. L’etimologia prov\u00e9 del reflex. All\u00f2 que ens reflecteix i ens torna una imatge invertida. Especular \u00e9s invertir a l’altra banda del mirall on l’espai es duplica i el temps s’atr\u00f2fia. Com si d’un nou Second Life es tract\u00e9s tornarem a emular el que passa en aquest costat, a comprar terrenys, construir cases, dissenyar mobles i vestimentes per als nostres avatars, a m\u00e9s de tots els capricis, productes i serveis que se’ns acudeixin. Els disfressarem amb nous lla\u00e7os i els maquillarem perqu\u00e8 no semblin negocis agressius. En aquesta irrealitat, la criptomoneda i els NFT ja han arribat a conferir preus desorbitats, fins i tot a un humil p\u00edxel gris.<\/p>\n

Aix\u00ed que ens dediquem a all\u00f2 que ens dediquem, s\u00ed, el sentit com\u00fa ens indica que haur\u00edem d’especular a l’altra banda, ja que aquest s’est\u00e0 esgotant. O potser haur\u00edem de posar-hi remei?<\/p>","protected":false},"excerpt":{"rendered":"

Nico Ju\u00e1rez Latimer-Knowles, dissenyador transdisciplinar, investigador i docent a l’\u00e0rea de projectes de BAU analitza i contraposa el fenomen de… M\u00e9s \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":29067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3566,3345],"tags":[],"class_list":["post-29065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","category-formacion"],"acf":[],"yoast_head":"\nEspeculaci\u00f3 o remei? 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