{"id":41562,"date":"2023-09-28T17:18:54","date_gmt":"2023-09-28T15:18:54","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=41562"},"modified":"2023-09-29T17:48:36","modified_gmt":"2023-09-29T15:48:36","slug":"la-plataforma-realitza-el-primer-projecte-de-curadoria-per-a-lhotel-innside-by-melia-barcelona-apolo","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/la-plataforma-realitza-el-primer-projecte-de-curadoria-per-a-lhotel-innside-by-melia-barcelona-apolo\/","title":{"rendered":"La Plataforma realitza el primer projecte de curadoria per a l&#8217;Hotel INNSiDE by Meli\u00e1 Barcelona Apolo"},"content":{"rendered":"<p><a href=\"https:\/\/www.instagram.com\/laplataformabcn\/\">La Plataforma<\/a>, galeria d&#8217;art contemporani i estudi de producci\u00f3, presenta la darrera col\u00b7laboraci\u00f3 amb l&#8217;<a href=\"https:\/\/www.melia.com\/es\/hoteles\/espana\/barcelona\/innside-barcelona-apolo\">Hotel INNSiDE by Meli\u00e1 Barcelona Apolo<\/a> amb l&#8217;obra i les intervencions dels artistes Asis Percales, S\u00f2nia Toneu i Vektorama.<\/p>\n<p>L&#8217;Hotel INNSiDE by Meli\u00e1 Barcelona Apolo, obert al p\u00fablic m\u00e9s enll\u00e0 dels seus hostes, es troba a Paral\u00b7lel 57-59, una de les avingudes m\u00e9s concorregudes de Barcelona i que compta amb una gran oferta cultural i teatral.<\/p>\n<p>La marca INNSiDE by Meli\u00e1 dona suport a l&#8217;art local i la cultura amb l&#8217;objectiu que els seus hotels siguin un lloc per reunir-se i gaudir de la literatura, l&#8217;art i la m\u00fasica.<\/p>\n<h4>Intervencions art\u00edstiques<\/h4>\n<p>Les il\u00b7lustracions d&#8217;Asis Percales deconstrueixen i reorganitzen l&#8217;imaginari del circ i el c\u00f2mic per donar lloc a retrats coloristes i iconoclastes, representant escenes de gran for\u00e7a visual que giren al voltant de persones, criatures i elements de diferents natures.<\/p>\n<p>A m\u00e9s, l&#8217;artista granad\u00ed ha realitzat un disseny exclusiu inspirat en elements caracter\u00edstics de Barcelona per a la nova l\u00ednia de marxandatge de l&#8217;hotel. A la concept store que funciona com a recepci\u00f3, trobar\u00e0s samarretes, tot bags i llibretes amb el disseny d&#8217;Asis Percales.<\/p>\n<p>S\u00f2nia Toneu, artista pl\u00e0stica catalana que se centra en l&#8217;abstracci\u00f3, mitjan\u00e7ant la pintura, la instal\u00b7laci\u00f3 i els mitjans digitals, ha transformat el lobby de l&#8217;hotel amb una intervenci\u00f3 mural de grans dimensions i colors vius que evoca la primavera i la vida.<\/p>\n<p>Luisa Sirvent, m\u00e9s coneguda com a Vektorama, ha afegit el seu toc \u00fanic i personal als replans de cada planta, al gimn\u00e0s i a altres zones comunes i de coworking amb perspectives impossibles, il\u00b7lustraci\u00f3 vectorial i grans dosis de disseny gr\u00e0fic. En un d&#8217;aquests espais trobar\u00e0s un mural que representa un univers unicel\u00b7lular amb extraterrestres, ovnis i molta ci\u00e8ncia-ficci\u00f3.<\/p>\n<p>La Plataforma promou els seus artistes mitjan\u00e7ant aquest tipus de col\u00b7laboracions que es vinculen amb la transformaci\u00f3 d&#8217;espais a trav\u00e9s de l&#8217;art i la projecci\u00f3 de les diferents realitats del paisatge cultural.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Plataforma, galeria d&#8217;art contemporani i estudi de producci\u00f3, presenta la darrera col\u00b7laboraci\u00f3 amb l&#8217;Hotel INNSiDE by Meli\u00e1 Barcelona Apolo&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/ca\/la-plataforma-realitza-el-primer-projecte-de-curadoria-per-a-lhotel-innside-by-melia-barcelona-apolo\/\">M\u00e9s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":41589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3595,3342],"tags":[],"class_list":["post-41562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels","category-art"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Plataforma realitza el primer projecte de curadoria per a l&#039;Hotel INNSiDE by Meli\u00e1 Barcelona Apolo &#8211; Poblenou Urban District<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/ca\/la-plataforma-realitza-el-primer-projecte-de-curadoria-per-a-lhotel-innside-by-melia-barcelona-apolo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Plataforma realitza el primer projecte de curadoria per a l&#039;Hotel INNSiDE by Meli\u00e1 Barcelona Apolo &#8211; Poblenou Urban District\" \/>\n<meta property=\"og:description\" content=\"La Plataforma, galeria d&#8217;art contemporani i estudi de producci\u00f3, presenta la darrera col\u00b7laboraci\u00f3 amb l&#8217;Hotel INNSiDE by Meli\u00e1 Barcelona Apolo... 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