{"id":53760,"date":"2025-11-17T12:55:00","date_gmt":"2025-11-17T11:55:00","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=53760"},"modified":"2025-11-19T10:46:22","modified_gmt":"2025-11-19T09:46:22","slug":"gato-news-celebra-el-seu-sete-aniversari-reinventant-la-comunicacio-urbana","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/gato-news-celebra-el-seu-sete-aniversari-reinventant-la-comunicacio-urbana\/","title":{"rendered":"Gato News celebra el seu set\u00e8 aniversari reinventant la comunicaci\u00f3 urbana"},"content":{"rendered":"

<\/p>\n

Gato News, el projecte cultural i gastron\u00f2mic impulsat per El Gato Producciones, celebra set anys consolidat com un dels formats m\u00e9s singulars de comunicaci\u00f3 local a Barcelona i Madrid. El que va n\u00e9ixer com un experiment per revitalitzar el suport f\u00edsic en plena era digital s\u2019ha convertit en un estovall-agenda que combina cultura, sostenibilitat i vida urbana des d\u2019un lloc inesperat: la taula d\u2019un restaurant.<\/p>\n

Amb motiu del seu aniversari, repassem la traject\u00f2ria i l\u2019evoluci\u00f3 del projecte amb Mat\u00edas Segovia<\/strong>, fundador d\u2019El Gato Producciones i creador de Gato News.<\/p>\n

Com va n\u00e9ixer la idea de Gato News?<\/strong>
Gato News va n\u00e9ixer fa set anys dins d\u2019El Gato Producciones, una ag\u00e8ncia que sempre ha estat molt a prop del carrer. Vam comen\u00e7ar enganxant cartells a Barcelona fa m\u00e9s de vint anys, entenent des de l\u2019asfalt com es movia la ciutat, la m\u00fasica, els bars i la gent. Amb els anys, vam veure que el paper s\u2019anava apagant: els flyers perdien sentit, els formats canviaven, per\u00f2 la necessitat de comunicar des del local seguia viva. Aix\u00ed va sorgir la idea de crear un suport que no fos un residu m\u00e9s, sin\u00f3 quelcom \u00fatil, visible i amb contingut. Un estovall-agenda cultural en paper reciclat, repartit als restaurants de la ciutat.<\/p>\n

Per qu\u00e8 als restaurants?<\/strong>
Perqu\u00e8 \u00e9s all\u00e0 on \u00e9s la gent. La cultura no nom\u00e9s es viu als museus o als festivals; tamb\u00e9 es viu a la taula, entre una tapa i una conversa. Gato News substitueix els estovalls sense \u00e0nima per un format que suma: informaci\u00f3 cultural, una agenda d\u2019esdeveniments, il\u00b7lustracions i recomanacions. Transformem l\u2019experi\u00e8ncia cultural en quelcom quotidi\u00e0.<\/p>\n

Qu\u00e8 diferencia Gato News d\u2019altres mitjans culturals?<\/strong>
Primer, la coher\u00e8ncia. Utilitzem paper 100% reciclat, tintes bio i distribu\u00efm en bicicleta amb la ciclomissatgeria \u00e8tica Mensakas. Tot el proc\u00e9s \u00e9s sostenible i local. A m\u00e9s, no triem qualsevol local: seleccionem restaurants i bars amb identitat, que cuiden la carta, l\u2019atenci\u00f3 i la connexi\u00f3 amb la ciutat. Avui ja som una xarxa de m\u00e9s de 120 locals entre Barcelona i Madrid, amb 100.000 estovalls impresos cada mes. Quan vam comen\u00e7ar, tot just eren 15.000 unitats en 15 locals\u2026 ara creix mes a mes.<\/p>\n

Com ha evolucionat el projecte?<\/strong>
Ens hem adaptat com els gats, a cada canvi del mercat. Gato News va n\u00e9ixer en paper, per\u00f2 amb un bon suport digital: col\u00b7laborem amb institucions culturals, fem sortejos i activacions a les xarxes i generem comunitat. A m\u00e9s de l\u2019agenda mensual, produ\u00efm agendes monogr\u00e0fiques per a clients de manera exclusiva. Recentment en vam fer una per a Houston Party Music a Barcelona i Madrid, i va ser una bogeria: la gent se l\u2019enduia a casa, li feia fotos\u2026 un \u00e8xit total. Aquest mes n\u2019hem llan\u00e7at una per a l\u2019ICUB (Institut de Cultura de Barcelona) i ja \u00e9s a les taules.<\/p>\n

Teniu col\u00b7laboracions amb grans noms del sector\u2026<\/strong>
S\u00ed, treballem amb tots els pesos pesants: ICUB, L\u2019Auditori, Palau de la M\u00fasica, Palau de la Virreina, Mercat de les Flors, Filmoteca, BTeam, Sala Apolo, Museu d\u2019Hist\u00f2ria, i els darrers mesos hem comptat amb Filmin com a patrocinador de l\u2019agenda. Despr\u00e9s de m\u00e9s de 12.000 campanyes culturals de l\u2019ag\u00e8ncia, ens emociona continuar creant formats que connectin cultura i ciutat.<\/p>\n

Quin paper t\u00e9 el street marketing actualment?<\/strong>
El de sempre: l\u2019\u00e0nima. El Gato Producciones va n\u00e9ixer enganxant cartells, i encara ho fem. Som dels pocs que continuem creient en el valor del f\u00edsic, d\u2019estar al carrer, d\u2019omplir les parets de cultura. El street marketing a Barcelona continua sent part del nostre ADN. Gato News no el substitueix, el complementa. \u00c9s una altra manera de ser presents: si el cartell parla al carrer, l\u2019estovall parla a la taula.<\/p>\n

I cap a on va Gato News?<\/strong>
Cap a continuar creixent sense perdre l\u2019esperit. Volem consolidar la xarxa a Madrid, obrir nous circuits \u2014com el d\u2019universitats que hem obert recentment\u2014 i sumar projectes que integrin gastronomia, cultura i sostenibilitat. Complim set anys amb la mateixa energia del primer dia, per\u00f2 amb m\u00e9s experi\u00e8ncia. Hem viscut moltes vides, com els gats, i cadascuna ens ha ensenyat a caure dempeus.<\/p>\n

Segueix Gato News per estar al dia de l\u2019agenda cultural de Barcelona i Madrid.<\/a><\/p>\n

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Gato News, el projecte cultural i gastron\u00f2mic impulsat per El Gato Producciones, celebra set anys consolidat com un dels formats… M\u00e9s \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":53761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nGato News celebra el seu set\u00e8 aniversari reinventant la comunicaci\u00f3 urbana – Poblenou Urban District<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/ca\/gato-news-celebra-el-seu-sete-aniversari-reinventant-la-comunicacio-urbana\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gato News celebra el seu set\u00e8 aniversari reinventant la comunicaci\u00f3 urbana – Poblenou Urban District\" \/>\n<meta property=\"og:description\" content=\"Gato News, el projecte cultural i gastron\u00f2mic impulsat per El Gato Producciones, celebra set anys consolidat com un dels formats... 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