{"id":56781,"date":"2026-06-25T12:51:38","date_gmt":"2026-06-25T10:51:38","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=56781"},"modified":"2026-06-25T12:51:38","modified_gmt":"2026-06-25T10:51:38","slug":"ruizcompany-finalista-als-european-design-awards-2026-per-zaragoza-turismo","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/ca\/ruizcompany-finalista-als-european-design-awards-2026-per-zaragoza-turismo\/","title":{"rendered":"ruizcompany, finalista als European Design Awards 2026 per Zaragoza Turismo"},"content":{"rendered":"<p><\/p>\n<div id=\"model-response-message-contentr_73116b3a0f8b3fc8\" class=\"markdown markdown-main-panel enable-luminous-fast-follows stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"16\">El panorama del disseny europeu ha centrat recentment la seva atenci\u00f3 en el talent local despr\u00e9s de revelar-se els resultats oficials dels <strong>European Design Awards 2026.<\/strong> Tot i que el m\u00e0xim guard\u00f3 se&#8217;ls va escapar per poc, l&#8217;estudi de disseny local <a href=\"https:\/\/www.ruizcompany.com\/\"><b data-path-to-node=\"16\" data-index-in-node=\"246\">ruizcompany<\/b> <\/a>ha assolit una fita monumental en assegurar-se un lloc com a finalista en la competitiva categoria de <b data-path-to-node=\"16\" data-index-in-node=\"360\">&#8220;Brand Identity \u2013 Digital Applications&#8221;<\/b>. El seu innovador treball per a <b data-path-to-node=\"16\" data-index-in-node=\"432\">Zaragoza Turismo<\/b> demostra que la narrativa regional pot captivar un jurat internacional, consolidant fermament l&#8217;estudi entre les ments creatives m\u00e9s destacades d&#8217;Europa.<\/p>\n<h3 data-path-to-node=\"17\">Reimaginant una capital cultural<\/h3>\n<p data-path-to-node=\"18\">Saragossa travessa actualment un moment crucial en qu\u00e8 convergeixen grans fites hist\u00f2riques. Amb el pr\u00f2xim bicentenari de Goya el 2028, la seva designaci\u00f3 com a Capital Mundial de la Garnatxa i el seu arrelat llegat com &#8220;La Ciutat de les Dues Catedrals&#8221;, la ciutat necessitava una narrativa visual renovada. L&#8217;objectiu era construir una marca de destinaci\u00f3 tur\u00edstica aspiracional i d&#8217;alta qualitat, capa\u00e7 d&#8217;estar a l&#8217;altura tant en l&#8217;escenari nacional com en el global. Ruizcompany va assumir aquest repte creant un codi gr\u00e0fic clar que basteix un pont entre el ric llegat hist\u00f2ric i una identitat moderna i din\u00e0mica, aconseguint inspirar un renovat orgull c\u00edvic entre els habitants de Saragossa.<\/p>\n<h3 data-path-to-node=\"19\">Emmarcar la identitat sense soroll visual<\/h3>\n<p data-path-to-node=\"20\">En lloc de saturar el paisatge visual amb un logotip addicional \u2014at\u00e8s que Zaragoza Turismo ja utilitza la marca oficial de l&#8217;Ajuntament\u2014, ruizcompany va adoptar una estrat\u00e8gia agosarada: <i data-path-to-node=\"20\" data-index-in-node=\"187\">podria Zaragoza Turismo ser reconeixible a l&#8217;instant fins i tot sense un logotip visible?<\/i> En deixar la marca tradicional en un segon pla, l&#8217;estudi es va centrar en un marc visual flexible i unificat, articulat entorn d&#8217;un concepte central molt enginy\u00f3s:<\/p>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\"><b data-path-to-node=\"21,0,0\" data-index-in-node=\"0\">La finestra en forma de Z:<\/b> Un element geom\u00e8tric ic\u00f2nic i din\u00e0mic a trav\u00e9s del qual es revelen les vibrants propostes culturals, gastron\u00f2miques e hist\u00f2riques de la ciutat.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\"><b data-path-to-node=\"21,1,0\" data-index-in-node=\"0\">Imatges vibrants:<\/b> Una paleta de colors de base neutra que garanteix que la intensitat i l&#8217;energia provinguin exclusivament de la fotografia i el v\u00eddeo mostrats dins de la finestra.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,2,0\"><b data-path-to-node=\"21,2,0\" data-index-in-node=\"0\">Tipografia refinada:<\/b> Una font sofisticada que refor\u00e7a una profunda sensaci\u00f3 de qualitat i profunditat cultural.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"22\">Dissenyat per a la era digital<\/h3>\n<p data-path-to-node=\"23\">El que realment va diferenciar aquest projecte als European Design Awards va ser la seva filosofia concebuda nativament per a l&#8217;entorn digital. Dissenyada principalment per a suports digitals moderns on el v\u00eddeo \u00e9s el protagonista, la finestra en forma de Z funciona com un portal viu i en moviment, m\u00e9s que com un disseny est\u00e0tic. Aquest sistema fluid s&#8217;adapta a la perfecci\u00f3 als mitjans tradicionals, inclosos la premsa escrita i la publicitat exterior, sense perdre gens ni mica del seu impacte.<\/p>\n<p data-path-to-node=\"24\">En transformar una sola lletra en una finestra d&#8217;experi\u00e8ncies infinites, ruizcompany va fer molt m\u00e9s que dissenyar una campanya; va dotar Saragossa d&#8217;una eina sofisticada per reflectir el seu futur brillant. Fins i tot sense haver-se emportat el trofeu de guanyadors cap a casa, aquest gran reconeixement europeu consolida la seva posici\u00f3 com a referents del br\u00e0nding digital contemporani.<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El panorama del disseny europeu ha centrat recentment la seva atenci\u00f3 en el talent local despr\u00e9s de revelar-se els resultats&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/ca\/ruizcompany-finalista-als-european-design-awards-2026-per-zaragoza-turismo\/\">M\u00e9s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":56786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3501],"tags":[],"class_list":["post-56781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ruizcompany, finalista als European Design Awards 2026 per Zaragoza Turismo &#8211; Poblenou Urban District<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/ca\/ruizcompany-finalista-als-european-design-awards-2026-per-zaragoza-turismo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ruizcompany, finalista als European Design Awards 2026 per Zaragoza Turismo &#8211; Poblenou Urban District\" \/>\n<meta property=\"og:description\" content=\"El panorama del disseny europeu ha centrat recentment la seva atenci\u00f3 en el talent local despr\u00e9s de revelar-se els resultats... 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