Load Gallery opens the exhibition “The coffee you drink while running will disappear”, de Yatreda

Yatredaያጥሬዳ is an Ethiopian family collective renowned for their black-and-white video loops that feel like photographs coming to life. Rooted in tizita—a deep sense of nostalgia and longing for the past—their practice intertwines childhood memories, oral histories, and folk tales with the heritage and legends that shape contemporary Ethiopian identity.

The coffee you drink while running will disappear ሲሮጡ የጠጡት ቡና ሲሮጡ ይጠፋል offers an alternative to the Western temporal regime, in which time has been commodified and coffee reduced to a stimulant of productivity. Shot in a single take, it translates the Ethiopian coffee ceremony into a living score where movement, sound, and scent converge. As incense bridges material and spiritual realms, and the masenqo fills the space with nostalgic melodies that suspend time, the ceremony culminates in a collective dance: an eruption of joy, proposing togetherness, rhythm, and embodied awareness as counter-models to introspective and extractive time.