ruizcompany presents the new visual identity for Zaragoza Turismo

The agency ruizcompany has developed the new visual identity for Zaragoza Turismo, aiming to convey the image of the city’s cultural, historical, and gastronomic legacy. The proposal is built around a central element: a Z-shaped window through which the key elements of Zaragoza’s identity are revealed.

According to ruizcompany, this visual resource acts as a symbolic portal that allows viewers to explore the full spectrum of what Zaragoza has to offer — from its monumental heritage to its contemporary literary, musical, and artistic scene. The design suggests that each campaign or communication piece should be conceived as a view through this window, reinforcing the city’s identity as a meeting point between history and modernity.

With this proposal, ruizcompany brings its renowned expertise in crafting visual identities that create emotional connections with people. The studio helps brands define themselves through creative thinking, strategy, concepts, and visual codes that foster emotional bonds.

This new identity strengthens Zaragoza’s image among both visitors and residents, highlighting its vibrant, active, and cultural character while preserving the historical roots that define it.