<\/p>\n
The Urban Talks<\/strong> are a series of itinerant discussions aimed at opening a debate with citizens about culture and creativity in relation to the urban environment. The Urban Talks are a unique opportunity to engage in dialogue about art, heritage, economy, technology, and sustainability with professionals who have stood out in these fields and who inspire an optimistic view of the future of cities.<\/p>\n The Urban Talks<\/strong> will take place on October 17th, from 11 a.m. to 3 p.m.<\/strong>, as part of the WAC Lab<\/strong>, featuring both in-person and virtual activities that will be available via streaming<\/em>.<\/p>\n The panels will be moderated by Frankie Piz\u00e1<\/strong>, Creative Director of Primavera Sound<\/strong> and an active member of Barcelona\u2019s cultural scene for years through media, festivals, and brands, and by Arcadi Poch<\/strong>, a sociocultural explorer specialized in public space projects.<\/p>\n The event is curated by the creative agency Life In The Woods<\/strong>, with the support of Estrella Damm<\/strong>, the collaboration of Montana<\/strong>, and Simon as the venue partner<\/strong>.<\/p>\n URBAN TALKS \u201cTHE TRANSFORMATION OF THE TERRITORY THROUGH ART AND CREATIVITY<\/strong>\u201d OCTOBER 17, 2020<\/strong><\/p>\n The Urban Talks will be organized around three round table themes:<\/p>\n TALK #1:<\/strong><\/p>\n BRANDS, NEW AUDIENCES AND HONESTY<\/strong><\/p>\n Description<\/strong>: Young people today prefer to consume content generated by their own friends rather than by entities or brands. The figure of the influencer as a transmitter is a standard, and the “cancellation” syndrome is commonplace: no entity or corporation can escape the new ethical rules that are replacing the aesthetic realm we have lived in since the 2000s. How should a brand communicate nowadays? Should it have to create memes to talk the codes of expression of generation Z? Should it be, above all, honest and transparent?<\/p>\n A colloquium that, from a communication and marketing point of view, we will discuss the new sociological cracks that brands are facing today and the challenges when reaching new potential audiences. We won’t talk about rules or regulations, but about strategies and new formulas. From the point of view of the brands themselves to the external actors capable of generating the new languages of representation that will mark tomorrow.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n Moderator: <\/strong>Frankie Piza\u0301 TALK #2<\/strong><\/p>\n RETHINKING FESTIVALS: REFLECTIONS AND NEW FORMATS FOR THE FUTURE OF EVENTS<\/strong><\/p>\n Description<\/strong>: Theorists and experts say that festivals, as we knew them, will never return. The way in which we have consumed entertainment until the arrival of COVID-19 has vanished, and both culture and leisure (if we want to continue making that distinction) are evolving rapidly. This situation forces us to consider new paradigms, new formats and to imagine a future that can correspond in a more equitable way to artists, promoters and audience.<\/p>\n A round table conference in which, from first-person experience and the various angles of interpretation, we will seek to provide an answer and shed light on the immediate and long-term futures of the cultural entertainment industry.<\/p>\n Moderator: <\/strong>Frankie Piza\u0301 TALK #3:<\/strong> Description<\/strong>: Poblenou remains today\u00a0 a space in constant reconversion from its industrial past. A territory that has given birth to a creative district and has traditionally had large spaces in which art has flourished horizontally, in parallel to the rest of transformations that have taken place in Barcelona.<\/p>\n A new landscape with works made with garbage, large murals, digital art, vertical gardens and sustainable facades that combine engineering, sustainability and creativity. Our third round table conference will be a conversation between actors who measure the pulse of this change. How can artists become a force for the recovery of the streets by citizens? How should authorities regulate common space to favor a new creativity? Should art be an instrument of social cohesion\u00a0 that breaks down socioeconomic gaps?<\/p>\n<\/div>\n<\/div>\n
\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nOpening of doors: 11.00h<\/h3>\n
\nParticipants<\/strong>:
\nRaquel Vieira (PR and Comm Manager at Lacoste)
\nFreddy Cardenas (Specialty Category Brand Manager EMEA SOUTH at Nike)\u2028 Kai Landre (Artista \/ Cyborg Foundation)<\/p>\n
\nParticipants<\/strong>:
\nAlex Nikolov (Founder Loom Collective) Albert Salinas (Founder Lapsus)
\nRosa Ferna\u0301ndez (Music Lead DICE)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\nTRANSFORMATION OF TERRITORY THROUGH ART<\/strong><\/p>\n<\/div>\n<\/div>\n