{"id":10842,"date":"2017-05-18T10:33:41","date_gmt":"2017-05-18T08:33:41","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=10842"},"modified":"2017-05-18T10:33:41","modified_gmt":"2017-05-18T08:33:41","slug":"el-3d-la-revolucio-de-la-publicitat-a-fx-animation","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/en\/el-3d-la-revolucio-de-la-publicitat-a-fx-animation\/","title":{"rendered":"EL 3D: LA REVOLUCI\u00d3N DE LA PUBLICIDAD"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10843\" src=\"https:\/\/media.poblenouurbandistrict.com\/2017\/05\/25015726\/Ros-2-620x413.jpg\" alt=\"fxanimation_3dpublicitat\" width=\"620\" height=\"413\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">El uso de las im\u00e1genes generadas por ordenador (CGI) es una de las t\u00e9cnicas m\u00e1s empleadas y con mayor auge en la industria de la publicidad, el cine y la televisi\u00f3n, pero tambi\u00e9n en los videojuegos y en la arquitectura m\u00e1s actual. Gracias a este tipo de t\u00e9cnicas, los anunciantes han sido capaces de dar vida propia a sus mascotas u otros personajes, as\u00ed como cualquier otro tipo de objeto, y recrear un mundo de ilusi\u00f3n, con im\u00e1genes imposibles, a trav\u00e9s del cual desarrollar peculiares historias que giran alrededor de sus productos y marcas. As\u00ed pues, las empresas optan por destinar presupuesto en creativas campa\u00f1as de todo tipo, con la ayuda de los artistas digitales. La tecnolog\u00eda del 3D ayuda a enfocar el mensaje que se quiere transmitir al p\u00fablico objetivo,<\/span> <span class=\"s1\">mejora su entendimiento y permite crear im\u00e1genes imposibles de realizar sin esta herramienta.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La publicidad, sin ir m\u00e1s lejos, est\u00e1 plagada de excelentes ejemplos de spots en 3D que demuestran c\u00f3mo esta t\u00e9cnica desarrollada con im\u00e1genes generadas por ordenador, bien utilizada, es perfecta tambi\u00e9n para anunciar todo tipo de productos, desde cafeteras a refrescos pasando por coches. Y es que, gracias a animaci\u00f3n en 3D, la publicidad es definitivamente mucho m\u00e1s \u201canimada\u201d. <strong>FX ANIMATION Barcelona 3D &amp; Film School<\/strong> ofrece esta formaci\u00f3n a trav\u00e9s de los <strong>masters<\/strong> y <strong>carreras<\/strong> del \u00e1rea de <strong>Dise\u00f1o Gr\u00e1fico y Fotograf\u00eda y del \u00e1rea de Animaci\u00f3n de Personajes<\/strong>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Un buen ejemplo de la publicidad actual lo encontramos en el \u00faltimo anuncio de \u201cHuesitos\u201d, la marca de snacks de Chocolates Valor, que vuelve a la televisi\u00f3n con imagen renovada. Estrena mascota y campa\u00f1a de comunicaci\u00f3n de inspiraci\u00f3n revival. El spot est\u00e1 protagonizado por un mono <i>vintage<\/i> de imagen desenfadada que se ha desarrollado con t\u00e9cnicas de animaci\u00f3n 3D.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u00c9chale un vistazo en su <a href=\"https:\/\/youtu.be\/JBw9kTxVvhc\"><strong>p\u00e1gina web<\/strong><\/a>. <\/span><span class=\"s5\">M\u00e1s informaci\u00f3n sobre 3D en la publicidad <a href=\"http:\/\/fxanimation.es\/portfolio\/3d-para-diseno-grafico-y-fotografia\/\"><strong>aqu\u00ed<\/strong><\/a>.<\/span><\/p>\n<hr \/>\n<h3 class=\"p2\">FX ANIMATION BARCELONA 3D &amp; FILM SCHOOL<br \/>\nCARRER \u00c0VILA, 41 BIS<br \/>\nT. +34 93 481 43<\/h3>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El uso de las im\u00e1genes generadas por ordenador (CGI) es una de las t\u00e9cnicas m\u00e1s empleadas y con mayor auge&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/en\/el-3d-la-revolucio-de-la-publicitat-a-fx-animation\/\">More  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":10843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1324,2795,2638,2748],"class_list":["post-10842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-3d","tag-escuelas-animacion","tag-fx-animation","tag-fx-animation-barcelona-3d-film-school"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL 3D: LA REVOLUCI\u00d3 DE LA PUBLICITAT<\/title>\n<meta name=\"description\" content=\"FX ANIMATION Barcelona 3D &amp; Film School ofereix aquesta formaci\u00f3 a trav\u00e9s dels m\u00e0sters i carreres de l&#039;\u00e0rea d&#039;Animaci\u00f3 de Personatges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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