{"id":13020,"date":"2018-07-11T16:21:45","date_gmt":"2018-07-11T14:21:45","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=13020"},"modified":"2018-07-11T16:23:03","modified_gmt":"2018-07-11T14:23:03","slug":"for-food-photocall-creatiu","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/en\/for-food-photocall-creatiu\/","title":{"rendered":"\u00bfTE GUSTA COMER PL\u00c1STICO? PHOTOCALL CONSCIENTE DE POBLENOU URBAN DISTRICT"},"content":{"rendered":"

\"41URBAN
Xabier Mendiola\/ For Food \u00a9<\/figcaption><\/figure><\/p>\n

Hace un par de semanas celebramos la Networking Party<\/strong> anual de la comunidad creativa de Poblenou Urban District<\/strong>. Para ese d\u00eda le pedimos a Xabier Mendiola, director creativo de For food Studio, miembro de Poblenou Urban District, si pod\u00eda elaborar un photocall tem\u00e1tico para la fiesta<\/strong>. La petici\u00f3n le daba libertad y confiamos plenamente en \u00e9l a la hora de escoger la tem\u00e1tica.<\/p>\n

El motivo escogido fue \u201cpl\u00e1stico\u201d y el t\u00edtulo del photocall \u201cAl rico pl\u00e1stico\u201d. Una forma creativa e innovadora para concienciar, a trav\u00e9s de im\u00e1genes, sobre c\u00f3mo ingerimos pl\u00e1stico sin saberlo a trav\u00e9s de la contaminaci\u00f3n directa e indirecta que generamos en nuestros oc\u00e9anos.<\/p>\n

Xabier Mendiola nos cuenta que la idea surgi\u00f3 de un proyecto que hab\u00edan llevado a cabo un par de semanas antes en el estudio. Hab\u00edan generado varias im\u00e1genes donde envases de pl\u00e1stico que usamos a diario simulaban ser el plato principal de un men\u00fa. Como estudio de fotograf\u00eda gastron\u00f3mica se encuentran desde hace tiempo el problema de los envases no reutilizables. Casi todos los alimentos con los que trabajan llegan envueltos en pl\u00e1stico, y despu\u00e9s ese residuo tarda 200 a\u00f1os en desaparecer. Estos residuos pl\u00e1sticos acaban, casi de forma inevitable, en el mar donde los peces los ingieren y por ende, nosotros al ingerirlos a ellos. Nos dice que, a pesar de la consciencia social del perjudicial uso del pl\u00e1stico, que empieza a florecer hoy en d\u00eda, las empresas grandes no har\u00e1n nada hasta que la normativa vigente sobre envases sea sancionatoria. El uso del pl\u00e1stico abarata los costes y de momento sigue siendo el \u00fanico input a la hora pensar en el embalaje.<\/p>\n

\"04URBAN
Xabier Mendiola\/ For Food \u00a9<\/figcaption><\/figure>\n

La est\u00e9tica del photocall surgi\u00f3 de un brainstorming com\u00fan en el estudio, y poco a poco surgieron platos sencillos de elaborar donde se pod\u00edan incorporar los pl\u00e1sticos. Se hicieron elementos sencillos: una sopa de fideos de pl\u00e1stico, una brocheta con tapones de pl\u00e1stico\u2026. formas que sugirieran que el pl\u00e1stico est\u00e1 presente en nuestra alimentaci\u00f3n, aunque no lo veamos.<\/p>\n

La comunidad creativa de Poblenou Urban District recibi\u00f3 la idea con mucho entusiasmo. Xabier nos confiesa que mucho mejor de lo que ellos esperaban, ya que tem\u00edan que el concepto y la interacci\u00f3n con los elementos no fuese entendida. Pero a muestra de las im\u00e1genes que acompa\u00f1an este art\u00edculo, vemos como los creativos de Poblenou se entregaron al rico pl\u00e1stico.<\/p>\n

Como profesionales del sector, For Food querr\u00eda poder adherirse a m\u00e1s proyectos en contra de los usos del pl\u00e1stico en la conservaci\u00f3n alimentaria. Xabier Mendiola nos dice que a a\u00f1os vista cree que en el sector se empezar\u00e1 a notar en el \u00e1mbito corporativo el compromiso con el medioambiente porque ser\u00e1 una demanda social muy elevada que ya se est\u00e1 haciendo o\u00edr. El ejemplo m\u00e1s claro es Starbucks, el gigante norteamericano de los caf\u00e9s ha anunciado que eliminar\u00e1 las pajitas de pl\u00e1stico de todos sus establecimientos. Se trata de un peque\u00f1o paso que puede generar reacciones similares en otras empresas.<\/p>\n

\"22URBAN
Xabier Mendiola\/ For Food\u00a9<\/figcaption><\/figure>\n

FOR FOOD<\/strong><\/a> es un proyecto de Xabier Mendiola y Amanda Laporte, que con mucha\u00a0ilusi\u00f3n comparten el amor por la cocina, la buena vida y el disfrute de las\u00a0cosas simples e inspiradoras. El equipo dirigido por Amanda y Xabier est\u00e1 formado por un grupo de profesionales interdisciplinares de la restauraci\u00f3n, la fotograf\u00eda, el dise\u00f1o y el mundo editorial, que ponen todos sus conocimientos y energ\u00edas para dar los mejores resultados en el \u00e1mbito de la creaci\u00f3n de contenidos gastron\u00f3micos tanto para publicidad, TV y online.<\/p>\n

\n

FORFOOD<\/strong>
\nT. 936 815 285<\/strong>
\nC\/. Llull 63-69, 3 -1\u00aa<\/strong><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Hace un par de semanas celebramos la Networking Party anual de la comunidad creativa de Poblenou Urban District. Para ese… More \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":13024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3128,2701,3129],"class_list":["post-13020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-for-food","tag-networkig-party","tag-photocall"],"acf":[],"yoast_head":"\nPoblenou Urban District | For Food i el seu photocall creatiu<\/title>\n<meta name=\"description\" content=\"For Food va crear un photocall creatiu per la Networking Party 2018 de Poblenou Urban District. 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