{"id":13768,"date":"2019-01-30T14:54:55","date_gmt":"2019-01-30T13:54:55","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=13768"},"modified":"2019-02-05T12:23:34","modified_gmt":"2019-02-05T11:23:34","slug":"bcnscience-oneminutestories","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/","title":{"rendered":"BCNscience Y SUS &#8220;ONE MINUTE STORIES&#8221; TE AYUDAN A COMPRENDER LA MEDICINA EN UN MINUTO"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13769 size-medium alignnone\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022733\/Captura-de-pantalla-2019-01-30-a-las-11.59.32-620x270.jpg\" alt=\"Captura de pantalla 2019-01-30 a las 11.59.32\" width=\"620\" height=\"270\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Las agencias de comunicaci\u00f3n y publicidad acostumbran a prestar su creatividad.<\/strong> La prestan a sus clientes y socios para comunicar con un objetivo \u00faltimo. Se premian spots, anuncios y de vez en cuando estos se quedan grabados en nuestra retina.<\/p>\n<p style=\"text-align: justify;\">De media, <strong>cada d\u00eda recibimos 3.000 impactos publicitarios<\/strong>. Eso supone m\u00e1s de un mill\u00f3n al a\u00f1o. Las marcas nos abordan por todos los canales posibles: online, offline, impreso, sonoro\u2026 y todos estos impactos han sido creados a conciencia por un equipo de creativos y comunicadores que han trabajado durante meses para captar tu atenci\u00f3n en unos segundos.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfY si esa creatividad se reinvirtiera en un proyecto que no fuera un impacto, sino m\u00e1s bien un retorno?<\/strong> Es as\u00ed como <a href=\"http:\/\/bcnscience.com\">BCNscience<\/a>, agencia de comunicaci\u00f3n especializada en el sector del health care y la medicina plante\u00f3 su \u00faltimo proyecto: <a href=\"http:\/\/bcnscience.com\/one-minute-stories\/\"><em>One Minute Stories<\/em><\/a>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13770 size-medium alignnone\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022735\/Captura-de-pantalla-2019-01-30-a-las-14.03.35-620x347.jpg\" alt=\"Captura de pantalla 2019-01-30 a las 14.03.35\" width=\"620\" height=\"347\" \/><\/p>\n<p style=\"text-align: justify;\">One Minute Stories es el regalo en forma de capsulas creativas de <a href=\"http:\/\/bcnscience.com\">BCNscience<\/a> para la sociedad. Videos de menos de un minuto que tratan temas m\u00e9dicos que a veces se escapan de nuestra comprensi\u00f3n. Que no lo hayamos estudiado no significa que no lo podamos entender, solamente necesitamos que la forma en que nos lo expliquen sea visual y din\u00e1mica. A veces lo que no vemos es lo que no entendemos, y One Minute Stories est\u00e1 aqu\u00ed para que podamos ver.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan nos explica el equipo de <a href=\"http:\/\/bcnscience.com\">BCNscience<\/a> la idea de One Minute Stories surgi\u00f3 de la necesidad de empezar un di\u00e1logo sobre temas tab\u00fa. Tras una larga trayectoria como agencia de comunicaci\u00f3n en el sector del health care y la medicina, se dieron cuenta de que a veces hablar de temas de salud incomodaba al interlocutor. Que la salud es algo que nos acompa\u00f1a cada d\u00eda, pero que es algo de lo que casi no hablamos, y sobretodo no hablamos de ella cuando no est\u00e1 bien.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13771 size-medium alignnone\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022736\/Captura-de-pantalla-2019-01-30-a-las-14.05.36-620x346.jpg\" alt=\"Captura de pantalla 2019-01-30 a las 14.05.36\" width=\"620\" height=\"346\" \/><\/p>\n<p style=\"text-align: justify;\">Bajo esta premisa, idearon un proyecto totalmente ajeno a sus clientes en el que ellos iban a trasmitir sobre qu\u00e9 quer\u00edan hablar. Dando total libertad a sus directores y creativos, los equipos de copy y contenido tienen el primer reto: condensar en un minuto de forma clara y sencilla una informaci\u00f3n m\u00e9dica de contenido sensible y complejo. Despu\u00e9s, los directores y creativos deben idear c\u00f3mo va a comunicarse ese contenido para que el impacto de ese minuto, signifique un retorno: Que la sociedad hable m\u00e1s y conozca m\u00e1s sobre temas de salud y medicina que est\u00e1n pasando actualmente.<\/p>\n<p style=\"text-align: justify;\">\u00a1Y el resultado es asombroso! Capsulas de un minuto que tratan con una cotidianeidad poco com\u00fan en el sector medico tem\u00e1ticas que pueden parecer escabrosas como la salud mental, el c\u00e1ncer o la hematolog\u00eda. \u00bfC\u00f3mo explicarte que el cancer desarrolla mecanismos para ser invisible? \u00bfO que las cirug\u00edas cerebrales tienen m\u00e1s \u00a0Peque\u00f1as secuencias visuales que consiguen parar el tiempo durante sesenta segundos, y hacernos reflexionar que a veces lo que no entendemos, es porque no nos lo han explicado bien.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\">BCNScience<br \/>\nPtge. Ferrer i Vidal, 8<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Las agencias de comunicaci\u00f3n y publicidad acostumbran a prestar su creatividad. La prestan a sus clientes y socios para comunicar&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/\">More  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":13769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3205,3206],"class_list":["post-13768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bcnscience","tag-one-minute-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BCNscience | &quot;One minute stories&quot; o l&#039;art d&#039;explicar en un minut<\/title>\n<meta name=\"description\" content=\"BCNscience \u00e9s una ag\u00e8ncia de comunicaci\u00f3 del sector del healthcare que ens porta el projecte One Minute Stories per parlat de medicina en un minut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCNscience | &quot;One minute stories&quot; o l&#039;art d&#039;explicar en un minut\" \/>\n<meta property=\"og:description\" content=\"BCNscience \u00e9s una ag\u00e8ncia de comunicaci\u00f3 del sector del healthcare que ens porta el projecte One Minute Stories per parlat de medicina en un minut.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/\" \/>\n<meta property=\"og:site_name\" content=\"Poblenou Urban District\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-30T13:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-05T11:23:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"pnud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bcnscience-oneminutestories\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bcnscience-oneminutestories\\\/\"},\"author\":{\"name\":\"pnud\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/#\\\/schema\\\/person\\\/980a2cf34b399d5218205730acd54a7e\"},\"headline\":\"BCNscience Y SUS &#8220;ONE MINUTE STORIES&#8221; TE AYUDAN A COMPRENDER LA MEDICINA EN UN MINUTO\",\"datePublished\":\"2019-01-30T13:54:55+00:00\",\"dateModified\":\"2019-02-05T11:23:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bcnscience-oneminutestories\\\/\"},\"wordCount\":1582,\"image\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bcnscience-oneminutestories\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2019\\\/01\\\/25022733\\\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg\",\"keywords\":[\"BCNscience\",\"one minute stories\"],\"articleSection\":[\"What's going on\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/\",\"url\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/\",\"name\":\"BCNscience | \\\"One minute stories\\\" o l'art d'explicar en un minut\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bcnscience-oneminutestories\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2019\\\/01\\\/25022733\\\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg\",\"datePublished\":\"2019-01-30T13:54:55+00:00\",\"dateModified\":\"2019-02-05T11:23:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/#\\\/schema\\\/person\\\/980a2cf34b399d5218205730acd54a7e\"},\"description\":\"BCNscience \u00e9s una ag\u00e8ncia de comunicaci\u00f3 del sector del healthcare que ens porta el projecte One Minute Stories per parlat de medicina en un minut.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2019\\\/01\\\/25022733\\\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg\",\"contentUrl\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2019\\\/01\\\/25022733\\\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg\",\"width\":752,\"height\":328},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/bcnscience-oneminutestories\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BCNscience Y SUS &#8220;ONE MINUTE STORIES&#8221; TE AYUDAN A COMPRENDER LA MEDICINA EN UN MINUTO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/\",\"name\":\"Poblenou Urban District\",\"description\":\"Creative Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/#\\\/schema\\\/person\\\/980a2cf34b399d5218205730acd54a7e\",\"name\":\"pnud\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g\",\"caption\":\"pnud\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BCNscience | \"One minute stories\" o l'art d'explicar en un minut","description":"BCNscience \u00e9s una ag\u00e8ncia de comunicaci\u00f3 del sector del healthcare que ens porta el projecte One Minute Stories per parlat de medicina en un minut.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/","og_locale":"en_US","og_type":"article","og_title":"BCNscience | \"One minute stories\" o l'art d'explicar en un minut","og_description":"BCNscience \u00e9s una ag\u00e8ncia de comunicaci\u00f3 del sector del healthcare que ens porta el projecte One Minute Stories per parlat de medicina en un minut.","og_url":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/","og_site_name":"Poblenou Urban District","article_published_time":"2019-01-30T13:54:55+00:00","article_modified_time":"2019-02-05T11:23:34+00:00","og_image":[{"width":752,"height":328,"url":"https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2019\/01\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.png","type":"image\/png"}],"author":"pnud","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pnud","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/poblenouurbandistrict.com\/bcnscience-oneminutestories\/#article","isPartOf":{"@id":"https:\/\/poblenouurbandistrict.com\/bcnscience-oneminutestories\/"},"author":{"name":"pnud","@id":"https:\/\/poblenouurbandistrict.com\/#\/schema\/person\/980a2cf34b399d5218205730acd54a7e"},"headline":"BCNscience Y SUS &#8220;ONE MINUTE STORIES&#8221; TE AYUDAN A COMPRENDER LA MEDICINA EN UN MINUTO","datePublished":"2019-01-30T13:54:55+00:00","dateModified":"2019-02-05T11:23:34+00:00","mainEntityOfPage":{"@id":"https:\/\/poblenouurbandistrict.com\/bcnscience-oneminutestories\/"},"wordCount":1582,"image":{"@id":"https:\/\/poblenouurbandistrict.com\/bcnscience-oneminutestories\/#primaryimage"},"thumbnailUrl":"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022733\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg","keywords":["BCNscience","one minute stories"],"articleSection":["What's going on"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/","url":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/","name":"BCNscience | \"One minute stories\" o l'art d'explicar en un minut","isPartOf":{"@id":"https:\/\/poblenouurbandistrict.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/#primaryimage"},"image":{"@id":"https:\/\/poblenouurbandistrict.com\/bcnscience-oneminutestories\/#primaryimage"},"thumbnailUrl":"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022733\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg","datePublished":"2019-01-30T13:54:55+00:00","dateModified":"2019-02-05T11:23:34+00:00","author":{"@id":"https:\/\/poblenouurbandistrict.com\/#\/schema\/person\/980a2cf34b399d5218205730acd54a7e"},"description":"BCNscience \u00e9s una ag\u00e8ncia de comunicaci\u00f3 del sector del healthcare que ens porta el projecte One Minute Stories per parlat de medicina en un minut.","breadcrumb":{"@id":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/"]]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/#primaryimage","url":"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022733\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg","contentUrl":"https:\/\/media.poblenouurbandistrict.com\/2019\/01\/25022733\/Captura-de-pantalla-2019-01-30-a-las-11.59.32.jpg","width":752,"height":328},{"@type":"BreadcrumbList","@id":"https:\/\/poblenouurbandistrict.com\/en\/bcnscience-oneminutestories\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/poblenouurbandistrict.com\/en\/"},{"@type":"ListItem","position":2,"name":"BCNscience Y SUS &#8220;ONE MINUTE STORIES&#8221; TE AYUDAN A COMPRENDER LA MEDICINA EN UN MINUTO"}]},{"@type":"WebSite","@id":"https:\/\/poblenouurbandistrict.com\/en\/#website","url":"https:\/\/poblenouurbandistrict.com\/en\/","name":"Poblenou Urban District","description":"Creative Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/poblenouurbandistrict.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/poblenouurbandistrict.com\/#\/schema\/person\/980a2cf34b399d5218205730acd54a7e","name":"pnud","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g","caption":"pnud"}}]}},"_links":{"self":[{"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/posts\/13768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/comments?post=13768"}],"version-history":[{"count":2,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/posts\/13768\/revisions"}],"predecessor-version":[{"id":13804,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/posts\/13768\/revisions\/13804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/media\/13769"}],"wp:attachment":[{"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/media?parent=13768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/categories?post=13768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/en\/wp-json\/wp\/v2\/tags?post=13768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}