{"id":15219,"date":"2019-10-17T13:10:55","date_gmt":"2019-10-17T11:10:55","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=15219"},"modified":"2020-03-27T18:39:50","modified_gmt":"2020-03-27T17:39:50","slug":"un-match-x-una-vida-bcn-science","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/en\/un-match-x-una-vida-bcn-science\/","title":{"rendered":"BCN SCIENCE: Un match x una vida"},"content":{"rendered":"<p><div class=\"flex-video\"><div class=\"flex-video\"><div class=\"flex-video\"><iframe loading=\"lazy\" title=\"Un match x una vida\" width=\"896\" height=\"504\" src=\"https:\/\/www.youtube.com\/embed\/m9uVUDrQSlw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/bcnscience.com\">BCN Science<\/a>\u00a0<\/strong>elabora la campa\u00f1a <strong><u><a href=\"http:\/\/www.unmatchxunavida.com\">Un match x una vida<\/a> <\/u><\/strong>en colaboraci\u00f3n con la Fundaci\u00f3n Josep Carreras. Se trata del segundo proyecto conjunto entre ambas entidades, en este caso una campa\u00f1a de captaci\u00f3n para concienciar al p\u00fablico joven de la necesidad de aumentar el n\u00famero de donantes de m\u00e9dula \u00f3sea en Espa\u00f1a.<\/p>\n<p style=\"text-align: justify;\">Cada a\u00f1o, se diagnostican 5.000 nuevos casos de leucemia en Espa\u00f1a. Muchas personas necesitar\u00e1n un\u00a0trasplante de m\u00e9dula \u00f3sea para superar la enfermedad. 3 de cada 4 pacientes no tendr\u00e1 un familiar compatible. El trasplante de m\u00e9dula \u00f3sea es la \u00fanica esperanza para muchos afectados de leucemia y otras enfermedades de la sangre. Consiste en\u00a0sustituir las c\u00e9lulas enfermas del paciente por c\u00e9lulas sanas de un donante.<\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a est\u00e1 basada en el formato de Tinder. Teniendo en cuenta que los p\u00fablicos que buscan en ambos casos son similares (16-36 a\u00f1os es el margen de edad de Tinder y 18 \u2013 40 la edad optima de donantes de m\u00e9dula \u00f3sea). Bajo este dato significativo que un\u00eda las dos propuestas el equipo creativo de BCN Science se pregunt\u00f3 \u201cSi cada d\u00eda miles de personas intentan hacer match para tener una relaci\u00f3n, \u00bfpor qu\u00e9 no intentarlo para salvar una vida?\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15221 size-medium\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/10\/25024631\/match-por-vida--620x194.jpg\" alt=\"\" width=\"620\" height=\"194\" \/><\/p>\n<p style=\"text-align: justify;\">Es as\u00ed como se desarroll\u00f3 la idea principal de la campa\u00f1a Un match x una vida. Con la idea en mente, decidieron desarrollar un experimento social grabado, una pieza emotiva que apelara al p\u00fablico general mediante un retrato directo, demostrativo y casi l\u00fadico por la naturaleza de fondo de la iniciativa.<\/p>\n<p style=\"text-align: justify;\">\u201cAlgunos\u00a0matches\u00a0te pueden cambiar la vida. Otros, pueden salvarla.\u201d Bajo esta premisa, el equipo de BCN Science nos cuenta que est\u00e1 muy contento con esta campa\u00f1a, y que se sienten muy afortunados de poder formar parte de una campa\u00f1a tan importante. Adem\u00e1s se sienten muy responsables del \u00e9xito de la campa\u00f1a para que los donantes de m\u00e9dula aumenten y poder contribuir al m\u00e1ximo a la soluci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Cada d\u00eda se generan\u00a026 millones de\u00a0matches\u00a0en todo el mundo para encontrar una pareja, pero existe un\u00a0match\u00a0todav\u00eda m\u00e1s importante. Es un\u00a0match\u00a0que salvar\u00e1 una vida. La donaci\u00f3n de m\u00e9dula requiere encontrar a dos personas compatibles, pero la posibilidad de que eso ocurra es de\u00a01 entre 4000.<\/p>\n<p style=\"text-align: justify;\">Cuantas m\u00e1s personas se inscriban en el Registro de Donantes de M\u00e9dula \u00d3sea (REDMO),\u00a0m\u00e1s posibilidades\u00a0habr\u00e1 de que pacientes de leucemia de todo el mundo puedan hacer\u00a0match\u00a0y encuentren un donante compatible para salvar su vida.<\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a\u00a0<strong>#UnMatchxUnaVida<\/strong>\u00a0pone en evidencia el uso abusivo de las apps de citas, como punto de partida para invitarnos a reflexionar sobre el tiempo que invertimos buscando a la persona que nos puede cambiar la vida, sin darnos cuenta de que, con menos esfuerzo, nosotros podemos salv\u00e1rsela a alguien. La respuesta en redes sociales ha sido muy positiva, y no hay nada que alegre m\u00e1s al equipo de <strong><a href=\"http:\/\/bcnscience.com\">BCN Science<\/a>\u00a0<\/strong>que su campa\u00f1a tenga un impacto positivo social y emocionalmente.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a1Felicidades por el trabajo chicos!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>BCN SCIENCE<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>BCN Science\u00a0elabora la campa\u00f1a Un match x una vida en colaboraci\u00f3n con la Fundaci\u00f3n Josep Carreras. Se trata del segundo&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/en\/un-match-x-una-vida-bcn-science\/\">More  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":15220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[848,3271,3297],"class_list":["post-15219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-art","tag-bcn-science","tag-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BCN Science | #unmatchxunavida la nueva campa\u00f1a de BCN Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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