{"id":24720,"date":"2021-12-02T15:23:04","date_gmt":"2021-12-02T14:23:04","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=24720"},"modified":"2021-12-07T16:24:33","modified_gmt":"2021-12-07T15:24:33","slug":"luzidlab-volem-desenvolupar-experiencies-immersives-pel-be-de-la-societat","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/en\/luzidlab-volem-desenvolupar-experiencies-immersives-pel-be-de-la-societat\/","title":{"rendered":"Luzidlab: We want to develop immersive experiences for the good of society"},"content":{"rendered":"

Luzidlab<\/b><\/a><\/span> conve<\/span>rted itself, in just a few days, as the new collaborator of Poblenou Urban District. We interviewed them to better understand their various professional facets. Who they are, how they work and getting to know the new projects they\u2019ll share from now on with the community of <\/span>Poblenou Urban District<\/b>.\u00a0<\/span><\/p>\n

Giles Pooley<\/b> and <\/span>Mike Van der Noordt<\/b>, CEOs and co-founders of <\/span>Luzidlab<\/b> met each other working for another company, and both of them wanted to improve their working conditions. Above all, they both wanted to come up with a new way of training and managing a creative team. Following that, in 2020, <\/span>Luzidlab<\/b> was born. A collective of artists formed by 25 people world-wide, and with more than 15 years of experience in their field. Photography production, audiovisual, augmented reality and virtual production, with profiles in marketing, architects, music composer, scriptwriter, etc. A multidisciplinary and flexible team.\u00a0<\/span><\/p>\n

Since starting working together, they have collaborated in more than 16 international projects, animations and virtual spaces, in marketing and other modalities for businesses from all other the globe. Mostly, they work on projects they know will have a positive impact on society, focusing on artistic and cultural projects connected to the social sector. This vision is part of their manifesto and their way of interpreting this collective they belong to.\u00a0<\/span><\/p>\n

They are proud to say they work under the umbrella of immersive projects: something you can interact with, where you\u2019ll experience something different.\u00a0<\/span><\/p>\n

\u201cUntil today, we are developing apps, animations and marketing, but we want to go further. Here\u2019s when AR-DE enters\u201d states Mike.\u00a0<\/span><\/p>\n

\u201cAR-DE inherently includes the concepts of community, the city and the neighborhood. It\u2019s the most identitarian project we\u2019ve worked on until now. <\/span>We want to develop immersive experiences for the good of society<\/i><\/b>\u201d specifies Giles.\u00a0<\/span><\/p>\n

\u201cWe are the <\/span>grey area<\/span><\/i> between Art and Technology\u201d adds Mike smiling.\u00a0\u00a0<\/span><\/p>\n