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The agency ruizcompany has developed the new visual identity for Zaragoza Turismo, aiming to convey the image of the city\u2019s cultural, historical, and gastronomic legacy. The proposal is built around a central element: a Z-shaped window through which the key elements of Zaragoza\u2019s identity are revealed.<\/p>\n
According to ruizcompany, this visual resource acts as a symbolic portal that allows viewers to explore the full spectrum of what Zaragoza has to offer \u2014 from its monumental heritage to its contemporary literary, musical, and artistic scene. The design suggests that each campaign or communication piece should be conceived as a view through this window, reinforcing the city\u2019s identity as a meeting point between history and modernity.<\/p>\n
With this proposal, ruizcompany brings its renowned expertise in crafting visual identities that create emotional connections with people. The studio helps brands define themselves through creative thinking, strategy, concepts, and visual codes that foster emotional bonds.<\/p>\n
This new identity strengthens Zaragoza\u2019s image among both visitors and residents, highlighting its vibrant, active, and cultural character while preserving the historical roots that define it.<\/p>\n
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