{"id":13880,"date":"2019-02-13T12:47:28","date_gmt":"2019-02-13T11:47:28","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=13880"},"modified":"2019-02-13T12:47:28","modified_gmt":"2019-02-13T11:47:28","slug":"gato-news","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/es\/gato-news\/","title":{"rendered":"EL GATO NEWS: LA AGENDA CULTURAL QUE CENA CONTIGO"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13881 size-full alignnone\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/02\/25022916\/Captura-de-pantalla-2019-02-11-a-las-13.09.56.jpg\" alt=\"Captura de pantalla 2019-02-11 a las 13.09.56\" width=\"432\" height=\"307\" \/><\/p>\n<p style=\"text-align: justify;\">En la era digital ha nacido una idea en papel, y sorprendentemente se ha quedado en el papel. Hablamos de Gato News, el proyecto de Gato Producciones, que est\u00e1 revolucionando la forma de entender la agenda cultural.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfCu\u00e1ntos panfletos informativos in\u00fatiles tienes en casa? <\/strong>\u00bfY en la oficina? Seguro que tienes un caj\u00f3n lleno de papeles con flyers de conciertos, exposiciones, o charlas del a\u00f1o 2014 que guardas por nostalgia pero deber\u00edas reciclar. En la era de la sostenibilidad y la ecolog\u00eda ha nacido un proyecto que cambia el paradigma del uso y el re-uso del papel y la informaci\u00f3n cultural.<\/p>\n<p style=\"text-align: justify;\"><strong>El Gato News es la idea que combina utilidad y originalidad.<\/strong> Es un mantel, pero es una agenda. Se trata de un mantel de papel, hecho con material reciclado, que presenta la programaci\u00f3n mensual de los eventos culturales y creativos de Barcelona. Un proyecto que parec\u00eda una locura, pero que ha resultado demostrar ser un \u00e9xito.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13882 size-large alignnone\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/02\/25022916\/Captura-de-pantalla-2019-02-11-a-las-13.10.08-640x182.jpg\" alt=\"Captura de pantalla 2019-02-11 a las 13.10.08\" width=\"640\" height=\"182\" \/><\/p>\n<p style=\"text-align: justify;\">El mantel se encuentra en algunos de los restaurantes m\u00e1s carism\u00e1ticos de Poblenou como <strong>Chicha Limon\u00e1<\/strong>, <strong>la granja Mabel\u00a0<\/strong>o <strong>Van Van Var<\/strong>, por lo que su impacto no se rige por m\u00e9tricas digitales. El boca a boca y los planes in situ son lo que ofrecen este mantel que sin que te des cuenta se cuela en tu cena.<\/p>\n<p style=\"text-align: justify;\">El proyecto piloto funcion\u00f3 tan bien que sus cifras han crecido y demuestran que es una de las plataformas de difusi\u00f3n cultural a tener en cuenta. El mes de febrero cuenta con 18.000 impresiones y distribuci\u00f3n en 23 restaurantes. Para el pr\u00f3ximo mes de marzo incrementaran sus impresiones a 28.000 ejemplares y sumaran 6 restaurantes m\u00e1s a su distribuci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Este proyecto trabaja en la l\u00ednea de la sostenibilidad y la econom\u00eda local. Sus impresiones se hacen con mucho mimo en <strong>Gispu Gr\u00e1ficas Poblenou<\/strong>, y la distribuci\u00f3n se hace a trav\u00e9s de <strong>Gato Producciones<\/strong>. Un proyecto 100% Poblenou Urban District que tiene toda la pinta de conquistar Barcelona.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13883 size-medium alignnone\" src=\"https:\/\/media.poblenouurbandistrict.com\/2019\/02\/25022918\/Captura-de-pantalla-2019-02-11-a-las-13.09.28-620x433.jpg\" alt=\"Captura de pantalla 2019-02-11 a las 13.09.28\" width=\"620\" height=\"433\" \/><\/p>\n<p style=\"text-align: justify;\">El <strong><a href=\"http:\/\/www.elgatoproducciones.com\">Gato Producciones<\/a>\u00a0<\/strong>es la <strong>agencia l\u00edder en comunicaci\u00f3n urbana y street marketing\u00a0<\/strong>de Barcelona. Llevan ocho a\u00f1os posicionando marcas y eventos en Barcelona utilizando el territorio urbano como canal de comunicaci\u00f3n directo con el interlocutor. Soluciones creativas y personalizadas que encuentran donde esta el consumidor y se adaptan a \u00e9l.<\/p>\n<hr \/>\n<p>EL GATO PRODUCCIONES<br \/>\nPasseig Vidal i Ferrer, 3<\/p>","protected":false},"excerpt":{"rendered":"<p>En la era digital ha nacido una idea en papel, y sorprendentemente se ha quedado en el papel. Hablamos de&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/es\/gato-news\/\">M\u00e1s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":13883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3224,3225],"class_list":["post-13880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-el-gato-news","tag-el-gato-producciones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Gato Producciones | Gato News, l&#039;agenda cultural<\/title>\n<meta name=\"description\" content=\"Gato News, la idea revolucionaria que porta el millor de l&#039;escena cultural i creativa de Barcelona als restaurants m\u00e9s cool de la ciutat!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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