{"id":21816,"date":"2021-02-24T20:18:01","date_gmt":"2021-02-24T19:18:01","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/?p=21816"},"modified":"2021-02-24T20:18:01","modified_gmt":"2021-02-24T19:18:01","slug":"bau-helvetica","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/","title":{"rendered":"BAU protagonista en el programa &#8216;Helv\u00e8tica'"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u2018<strong>Helv\u00e8tica<\/strong>\u2019 es el primer programa de dise\u00f1o de la televisi\u00f3n p\u00fablica que se emite cada lunes en RTVE Catalunya desde el pasado 1 de febrero. Presentado por los periodistas <strong>Flora Saura y \u00d2scar Dalmau<\/strong>, tratar\u00e1 todas las variantes, t\u00e9cnicas y aplicaciones del dise\u00f1o y contar\u00e1 con un amplio abanico de expertos y personalidades del sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partiendo de la base que el dise\u00f1o nos rodea y define nuestro entorno, \u2018<a href=\"https:\/\/www.rtve.es\/alacarta\/videos\/helvetica\/\" target=\"_blank\" rel=\"noopener\">Helv\u00e8tica<\/a>\u2019 <strong>explorar\u00e1 en cada programa un mundo tan apasionante como desconocido para el p\u00fablico televisivo.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El dise\u00f1o es como un iceberg; aparentemente vemos el logotipo o la tipograf\u00eda, pero estos elementos que nos permiten reconocer una marca o un proyecto son tan solo la punta. Debajo de eso, existen numerosos componentes que, quiz\u00e1s, pasan m\u00e1s desapercibidos pero que conforman y sustentan todo lo que observamos a priori. Esta masa va desde la propuesta de valor, hasta las formas o los colores, entre otros.<\/span><\/p>\n<h1><b>BAU jugar\u00e1 un papel protagonista en este novedoso formato que rinde culto al dise\u00f1o<\/b><\/h1>\n<p><b> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21821\" src=\"https:\/\/media.poblenouurbandistrict.com\/2021\/02\/25035108\/helvetica-programa-rtve-catalunya-3-620x349.jpg\" alt=\"\" width=\"620\" height=\"349\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">La primera temporada consta de 13 episodios monogr\u00e1ficos de 30 minutos. El primero trat\u00f3 sobre la tipograf\u00eda; un elemento en el que<\/span><span style=\"font-weight: 400;\"> todos nos fijamos de manera inconsciente, ya que es el veh\u00edculo que nos permite leer y entender el mensaje. Pero se trata de algo m\u00e1s trascendental porque es una invitaci\u00f3n a indagar sobre la marca y su significado.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este cap\u00edtulo cont\u00f3, entre otros, con <a href=\"https:\/\/www.baued.es\/profesores\/andreu-balius\" target=\"_blank\" rel=\"noopener\">Andreu Balius<\/a>, <strong>uno de los tip\u00f3grafos catalanes m\u00e1s conocido y profesor del M\u00e1ster en Motion Graphics Design de BAU<\/strong>, e <a href=\"https:\/\/www.baued.es\/profesores\/ivan-castro\" target=\"_blank\" rel=\"noopener\">Ivan Castro<\/a>, <strong>especialista en lettering y colaborador asiduo en los cursos de verano de BAU<\/strong>, donde ofrece el curso Lettering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n desfilaron por este primer episodio el caligrafista <strong>Oriol Mir\u00f3<\/strong>, el dise\u00f1ador <strong>Javier Mariscal<\/strong>, los cazadores de r\u00f3tulos <strong>Brigit Torrents y Ferran Cuss\u00f3<\/strong> y la historiadora del arte <strong>Judith Subirachs, hija del escultor Josep Maria Subirachs o la ilustradora Julia Solans.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El 1 de marzo se emitir\u00e1 el quinto episodio, el cual incluye una <strong>entrevista a la<\/strong> <a href=\"https:\/\/www.baued.es\/profesores\/ma-angels-fortea\" target=\"_blank\" rel=\"noopener\">Dra. Maria \u00c0ngels Fortea<\/a>, <strong>profesora e investigadora de BAU y coordinadora del M\u00e1ster Universitario en Investigaci\u00f3n y Experimentaci\u00f3n en Dise\u00f1o<\/strong>. Fortea hablar\u00e1 de la historia del dise\u00f1o en Catalu\u00f1a y de su impacto en los a\u00f1os 60 y 70. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nosotros no nos lo perderemos, \u00bfy vosotros?<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u2018Helv\u00e8tica\u2019 es el primer programa de dise\u00f1o de la televisi\u00f3n p\u00fablica que se emite cada lunes en RTVE Catalunya desde&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/\">M\u00e1s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":21822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3345],"tags":[],"class_list":["post-21816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAU juega un papel protagonista en programa &#039;Helv\u00e8tica&#039;<\/title>\n<meta name=\"description\" content=\"BAU jugar\u00e1 un papel protagonista en el programa &#039;Helv\u00e8tica&#039;, un novedoso formato televisivo que rinde culto al dise\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAU juega un papel protagonista en programa &#039;Helv\u00e8tica&#039;\" \/>\n<meta property=\"og:description\" content=\"BAU jugar\u00e1 un papel protagonista en el programa &#039;Helv\u00e8tica&#039;, un novedoso formato televisivo que rinde culto al dise\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/\" \/>\n<meta property=\"og:site_name\" content=\"Poblenou Urban District\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T19:18:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2021\/02\/helvetica-programa-rtve-catalunya-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pnud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bau-helvetica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bau-helvetica\\\/\"},\"author\":{\"name\":\"pnud\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/#\\\/schema\\\/person\\\/980a2cf34b399d5218205730acd54a7e\"},\"headline\":\"BAU protagonista en el programa &#8216;Helv\u00e8tica'\",\"datePublished\":\"2021-02-24T19:18:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bau-helvetica\\\/\"},\"wordCount\":1232,\"image\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bau-helvetica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2021\\\/02\\\/25035110\\\/helvetica-programa-rtve-catalunya-7.jpg\",\"articleSection\":[\"Formaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/\",\"url\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/\",\"name\":\"BAU juega un papel protagonista en programa 'Helv\u00e8tica'\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/bau-helvetica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2021\\\/02\\\/25035110\\\/helvetica-programa-rtve-catalunya-7.jpg\",\"datePublished\":\"2021-02-24T19:18:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/#\\\/schema\\\/person\\\/980a2cf34b399d5218205730acd54a7e\"},\"description\":\"BAU jugar\u00e1 un papel protagonista en el programa 'Helv\u00e8tica', un novedoso formato televisivo que rinde culto al dise\u00f1o.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2021\\\/02\\\/25035110\\\/helvetica-programa-rtve-catalunya-7.jpg\",\"contentUrl\":\"https:\\\/\\\/media.poblenouurbandistrict.com\\\/2021\\\/02\\\/25035110\\\/helvetica-programa-rtve-catalunya-7.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/bau-helvetica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAU protagonista al programa &#8216;Helv\u00e8tica&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/\",\"name\":\"Poblenou Urban District\",\"description\":\"Comunidad Creativa\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/poblenouurbandistrict.com\\\/#\\\/schema\\\/person\\\/980a2cf34b399d5218205730acd54a7e\",\"name\":\"pnud\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g\",\"caption\":\"pnud\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BAU juega un papel protagonista en programa 'Helv\u00e8tica'","description":"BAU jugar\u00e1 un papel protagonista en el programa 'Helv\u00e8tica', un novedoso formato televisivo que rinde culto al dise\u00f1o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/","og_locale":"es_ES","og_type":"article","og_title":"BAU juega un papel protagonista en programa 'Helv\u00e8tica'","og_description":"BAU jugar\u00e1 un papel protagonista en el programa 'Helv\u00e8tica', un novedoso formato televisivo que rinde culto al dise\u00f1o.","og_url":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/","og_site_name":"Poblenou Urban District","article_published_time":"2021-02-24T19:18:01+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2021\/02\/helvetica-programa-rtve-catalunya-7.jpg","type":"image\/jpeg"}],"author":"pnud","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"pnud","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/poblenouurbandistrict.com\/bau-helvetica\/#article","isPartOf":{"@id":"https:\/\/poblenouurbandistrict.com\/bau-helvetica\/"},"author":{"name":"pnud","@id":"https:\/\/poblenouurbandistrict.com\/#\/schema\/person\/980a2cf34b399d5218205730acd54a7e"},"headline":"BAU protagonista en el programa &#8216;Helv\u00e8tica'","datePublished":"2021-02-24T19:18:01+00:00","mainEntityOfPage":{"@id":"https:\/\/poblenouurbandistrict.com\/bau-helvetica\/"},"wordCount":1232,"image":{"@id":"https:\/\/poblenouurbandistrict.com\/bau-helvetica\/#primaryimage"},"thumbnailUrl":"https:\/\/media.poblenouurbandistrict.com\/2021\/02\/25035110\/helvetica-programa-rtve-catalunya-7.jpg","articleSection":["Formaci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/","url":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/","name":"BAU juega un papel protagonista en programa 'Helv\u00e8tica'","isPartOf":{"@id":"https:\/\/poblenouurbandistrict.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/#primaryimage"},"image":{"@id":"https:\/\/poblenouurbandistrict.com\/bau-helvetica\/#primaryimage"},"thumbnailUrl":"https:\/\/media.poblenouurbandistrict.com\/2021\/02\/25035110\/helvetica-programa-rtve-catalunya-7.jpg","datePublished":"2021-02-24T19:18:01+00:00","author":{"@id":"https:\/\/poblenouurbandistrict.com\/#\/schema\/person\/980a2cf34b399d5218205730acd54a7e"},"description":"BAU jugar\u00e1 un papel protagonista en el programa 'Helv\u00e8tica', un novedoso formato televisivo que rinde culto al dise\u00f1o.","breadcrumb":{"@id":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/"]]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/#primaryimage","url":"https:\/\/media.poblenouurbandistrict.com\/2021\/02\/25035110\/helvetica-programa-rtve-catalunya-7.jpg","contentUrl":"https:\/\/media.poblenouurbandistrict.com\/2021\/02\/25035110\/helvetica-programa-rtve-catalunya-7.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/poblenouurbandistrict.com\/es\/bau-helvetica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/poblenouurbandistrict.com\/es\/"},{"@type":"ListItem","position":2,"name":"BAU protagonista al programa &#8216;Helv\u00e8tica&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/poblenouurbandistrict.com\/es\/#website","url":"https:\/\/poblenouurbandistrict.com\/es\/","name":"Poblenou Urban District","description":"Comunidad Creativa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/poblenouurbandistrict.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/poblenouurbandistrict.com\/#\/schema\/person\/980a2cf34b399d5218205730acd54a7e","name":"pnud","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67146597b405ee077a24e519f75c3e2031736596d6ce35af3a34c122c93d0d7b?s=96&d=retro&r=g","caption":"pnud"}}]}},"_links":{"self":[{"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/posts\/21816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/comments?post=21816"}],"version-history":[{"count":6,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/posts\/21816\/revisions"}],"predecessor-version":[{"id":21834,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/posts\/21816\/revisions\/21834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/media\/21822"}],"wp:attachment":[{"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/media?parent=21816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/categories?post=21816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poblenouurbandistrict.com\/es\/wp-json\/wp\/v2\/tags?post=21816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}