{"id":4067,"date":"2014-11-06T13:01:45","date_gmt":"2014-11-06T11:01:45","guid":{"rendered":"https:\/\/poblenouurbandistrict.com\/new\/?p=4067"},"modified":"2014-11-10T15:03:57","modified_gmt":"2014-11-10T13:03:57","slug":"primer-gran-workshop-de-lettering-brother-barcelona","status":"publish","type":"post","link":"https:\/\/poblenouurbandistrict.com\/es\/primer-gran-workshop-de-lettering-brother-barcelona\/","title":{"rendered":"Primer Gran Workshop de Lettering en Brother Barcelona"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4068\" alt=\"Workshop de Lettering en Brother Barcelona\" src=\"https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering.jpg\" width=\"640\" height=\"%\" srcset=\"https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering.jpg 2550w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-600x500.jpg 600w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-180x150.jpg 180w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-620x517.jpg 620w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-768x640.jpg 768w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-640x533.jpg 640w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-1400x1167.jpg 1400w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-1100x917.jpg 1100w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-700x583.jpg 700w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-470x392.jpg 470w, https:\/\/poblenouurbandistrict.com\/wp-content\/uploads\/2014\/11\/BrotherLetering-350x292.jpg 350w\" sizes=\"(max-width: 2550px) 100vw, 2550px\" \/><\/p>\n<h1>El viernes 7 y el s\u00e1bado 8 de noviembre se celebrar\u00e1 el Primer Gran Workshop de Lettering con <a href=\"http:\/\/www.ivancastro.es\/\">Iv\u00e1n Castro<\/a> en Brother Barcelona<\/h1>\n<p>Cuando nos encontramos en la situaci\u00f3n de tener que generar nuevas formas de letra, habitualmente \u00e9stas van asociadas a un concepto. Las letras tienen una fuerte carga cultural y comunicativa, y cuando las dibujamos a mano suelen ser a\u00fan m\u00e1s expresivas que las formas mec\u00e1nicas de la tipograf\u00eda.<\/p>\n<p>En este taller se dibujar\u00e1 a mano un r\u00f3tulo vinculado a un concepto de elecci\u00f3n personal (espacio, invierno, Mediterr\u00e1neo, etc.), partiendo de referentes tipogr\u00e1ficos asociados a este concepto. El objetivo principal ser\u00e1 dibujar formas de letras que mantengan el car\u00e1cter de los ejemplos tipogr\u00e1ficos asociados al concepto de partida que recopilemos, explotando sus caracter\u00edsticas expresivas pero cuidando el ritmo, el espaciado, la estructura y la legibilidad.<\/p>\n<p><b>EL PARTICIPANTE DEBER\u00c1 HACER UN TRABAJO PREVIO DE PREPARACION:<\/b><\/p>\n<ul>\n<li>Escoger un concepto. Puede ser concreto, como por ejemplo VERANO, o abstracto, como INCERTIDUMBRE.<\/li>\n<li>Escoger una palabra, que puede ser la misma que el concepto o no, de entre 6 y 10 letras. &#8211; <i>En el caso de Verano podr\u00eda ser AGOSTO o en el de Incertidumbre, DESAZ\u00d3N.<\/i><\/li>\n<li>Buscar referentes tipogr\u00e1ficos que, de manera subjetiva, asociemos a ese concepto, y traerlos impresos. Deber\u00e1n ser lo m\u00e1s variados posible.<\/li>\n<\/ul>\n<p>Para arrancar el taller, los participantes deber\u00e1n tener listos estos tres aspectos: concepto, palabra y referentes.<\/p>\n<p><b>EL MATERIAL QUE TE DAR\u00c1N SER\u00c1 EL SIGUIENTE:<\/b><\/p>\n<ul>\n<li>L\u00e1piz 2H y goma de borrar<\/li>\n<li>Papel A4 normal<\/li>\n<li>Papel A4 sulfurizado<\/li>\n<li>Rotuladores negros de tres gruesos.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4070\" alt=\"Iv\u00e1n Castro\" src=\"https:\/\/media.poblenouurbandistrict.com\/2014\/11\/25003723\/IvanCastro.jpg\" width=\"391\" height=\"391\" \/><\/p>\n<p>Las clases ser\u00e1n el viernes 7 de noviembre de 18hs a 22hs y el s\u00e1bado 8 de noviembre de 10hs a las 14hs. El precio del curso por los dos d\u00edas es de \u20ac120 (precio ex alumno o alumno de Brother) y 140\u20ac precio general. Esto incluye materiales y certificado de asistencia. Esta es una gran oportunidad para abrir otro arco de expresi\u00f3n en tu propuesta personal o directamente perfeccionar el que ya ofreces con uno de los personajes tipogr\u00e1ficos m\u00e1s conocidos en Europa y todo el mundo.<\/p>\n<p>Para pedir una reserva de cupo escribe a &#8211; <a href=\"mailto:barcelona@brotherad.com\">barcelona@brotherad.com<\/a> &#8211; tambi\u00e9n puedes llamarlos al 619 903 274 &#8211; 672 172 242 o directamente inscribirte en Brother: C\/ dels Pellaires 30-38 de 9:30 a 12:30 y de 16hs a 21hs.<\/p>\n<p>Los cupos son limitados (s\u00f3lo 16 alumnos) y las posibilidades infinitas.<\/p>\n<p><b><a href=\"http:\/\/brotherad.com\/barcelona\/\">Brother Barcelona<\/a><\/b> est\u00e1 ubicada en la singular comunidad de Palo Alto, un lugar emblem\u00e1tico del barrio de <b>Poblenou<\/b> a solo 100 mts. de la playa Mar Bella. Lo que en el 1900 funcionaba como una textil, hoy se ha convertido en un lugar dedicado a la creatividad, la producci\u00f3n cultural y art\u00edstica.<\/p>\n<p><a href=\"http:\/\/www.ivancastro.es\/portfolio\/bio\/\"><strong>Iv\u00e1n Castro<\/strong><\/a>, dise\u00f1ador grafico especializado en caligraf\u00eda,\u00a0<em>lettering<\/em>\u00a0y tipograf\u00eda. Despu\u00e9s de trabajar en varios estudios de dise\u00f1o, en septiembre del 2010 se establece como <em>freelance<\/em> y compagina sus encargos de dise\u00f1o y caligraf\u00eda con la docencia en varias escuelas, como\u00a0<a title=\"Elisava\" href=\"http:\/\/www.elisava.net\/es\" target=\"_blank\">Elisava<\/a>,\u00a0<a title=\"BAU\" href=\"http:\/\/www.baued.es\/\" target=\"_blank\">BAU<\/a>,\u00a0<a title=\"Escola Massana\" href=\"http:\/\/www.escolamassana.es\/ca\/page.asp?id=1\" target=\"_blank\">Escola Massana<\/a>\u00a0y<a title=\"Visions\" href=\"http:\/\/www.bcn-visions.com\/\">Visions<\/a>.<\/p>\n<hr \/>\n<h3>Primer Gran Taller de Lettering con Iv\u00e1n Castro<br \/>\nBrother Barcelona (c\/ dels Pellaires 30-38)<br \/>\nViernes 7 de noviembre de 18hs a 22hs y el s\u00e1bado 8 de noviembre de 10hs a las 14hs<\/h3>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El viernes 7 y el s\u00e1bado 8 de noviembre se celebrar\u00e1 el Primer Gran Workshop de Lettering con Iv\u00e1n Castro&#8230; <a href=\"https:\/\/poblenouurbandistrict.com\/es\/primer-gran-workshop-de-lettering-brother-barcelona\/\">M\u00e1s  \u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":4070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[513,520,757,755,317,431],"class_list":["post-4067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-brother-barcelona","tag-diseno-grafico","tag-ivan-castro","tag-lettering","tag-taller","tag-workshop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primer Gran Workshop de Lettering en Brother Barcelona<\/title>\n<meta name=\"description\" content=\"El viernes 7 y el s\u00e1bado 8 de noviembre se celebrar\u00e1 el Primer Gran Workshop de Lettering con 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