The Hoxton x Lacoste: the collection that will have you ordering room service

What happens when The Hoxton invites Lacoste and Michael McGregor to celebrate its 20th anniversary in a hotel room? The result is a collection as exclusive as it is unexpected, breaking all the rules of traditional shopping: instead of finding it in a store, you can order it from your bed, just like room service.

The Hoxton and Lacoste have teamed up with Los Angeles-based artist Michael McGregor to create a special edition inspired by his Room Service series, in which he illustrates everyday objects on hotel stationery from around the world, bringing them to life with colour, humour and personality. Originally created on hotel stationery, his drawings bring this cosmopolitan, travel-inspired universe to a collection designed to be enjoyed precisely between journeys, hotel rooms and moments of downtime.

Known for his playful, joyful visual language, post-pop influences and vibrant palette, McGregor takes familiar elements and transforms them into highly expressive graphic pieces. His direct, contemporary style incorporates a certain gestural purity reminiscent of the spontaneity of children’s drawings, reinterpreted through his own highly personal artistic vocabulary.

The result is a capsule collection of seven unique pieces, available through The Hoxton’s room service. The selection includes Lacoste’s iconic polos, as well as hoodies, bathrobes and pyjamas designed especially for this collaboration.

The collection stays true to the spirit of a genuinely limited edition: the pieces are only available to guests staying at any of The Hoxton’s 19 hotels. The entire collection is unisex and available in sizes XS to XL, while the pyjamas come in men’s and women’s versions.

This collaboration turns classic room service into something more: the chance to discover, order and take home with you a truly artistic piece while you’re still in your pyjamas, enjoying a slow morning and planning your day in another city.

Now all you have to do is decide which city you’ll visit before picking up the phone in your room.