Wassabi Stereo Design has created the new visual identity for Andrés Waksman’s website
The collaboration between Wassabi Stereo Design and multidisciplinary artist and performer Andrés Waksman goes back a long way. The design studio developed the visual identity and website for the dance academy directed by Waksman: Alas, Artes en Movimiento.
Recently, this professional relationship has borne new fruit: Andrés Waksman’s personal website. The project stands out for an art direction that is deeply aligned with his work, which always seeks to go further in the search for a unique language in dance and theatre.
The black-and-white typographic design—radical and sober—establishes a visual language that becomes a distinctive identity: austere, clear, and forceful. Every formal decision—the title hierarchy, the chronological linearity, the deliberate renunciation of color—reinforces the essence of the artist’s work, where stagecraft becomes thought, and form becomes content.
The website transcends the conventional concept of a portfolio to become a conceptual space. The visual identity does not aim to seduce through artifice, but to honestly reflect the nature of the work: rigorous, reflective, and stripped of the superfluous. The art direction articulates a visual system in which every element contributes to generating an immersive and coherent experience.
The site, independent of the Alas website and inspired by others in the art world, presents a clean aesthetic, free from the rigidity of conventional templates. On it, images and videos take precedence over text—just as in dance, it is the movement of bodies, not words, that conveys the message.
This is an example of how digital design, when approached through art direction, can transcend the utilitarian function of a website and become an extension of an artist’s creative universe. andreswaksman.com not only documents a body of work—it embodies it in its very structure: a living, poetic, and rigorous archive whose greatest expressive strength lies in its discretion, precision, and formal coherence.