We interview Marina Company, art director of the Poblenou Open Day 2026 campaign

At the helm of Mirinda Company, Marina Company has built a career defined by a sensitive and intuitive approach to design and art direction. Her studio, specialized in creative and visual identity projects, operates from a unique space: a former 1920s café-theatre, where the quietness of high ceilings coexists with the energy of a lively environment close to the sea.

Within this context, Mirinda Company develops projects guided by intuition, passion, and a deep understanding of each brief, aiming to create honest, timeless images with a strong sense of identity. This approach is reflected in the art direction of the Poblenou Open Day 2026 campaign, where Company brings her creative universe to one of the district’s key events.

We spoke with her about the creative process and inspiration behind the Poblenou Open Day 2026 campaign.

What references (visual, cultural, or even personal) have most influenced the creative concept of this campaign?

It is a mix of references: fanzines, editorial posters, and underground culture, with a touch of irony. I was looking for something casual, close, and imperfect—like a drawing made with a pen on a paper napkin in a bar.

We started working with Natalia Pàmies, who began sketching based on what the sea, the neighborhood, and the sensations of this unique place suggested to us.

What was the starting point of the project, and which decisions were key in reaching the final result?

Avoiding an overly polished or commercial look in order to convey the sense of community in Poblenou, as well as its alternative and creative side.

We wanted to communicate an emotional atmosphere—music, drinks, food, fantasy—through illustrations with a playful and slightly absurd tone. We also aimed to capture the neighborhood’s spontaneity.

What led you to embrace the duality we see in the campaign, combining design and illustration?

The corporate typography of Poblenou Urban District is used to ensure that key information—date, time, location—is quickly understood, highlighted with a fluorescent orange.

Illustration, on the other hand, connects with emotions and with the experience of something unexpected and fun. This duality allows for a balance between clarity and character, built through the collaboration of two different visual languages.

Poblenou is a neighborhood in constant transformation, driven by a very active creative community. How is this identity translated into the campaign?

The campaign seeks to capture this energy of transformation through images such as a vinyl record, a mermaid, or a plate of pasta. There is no single or obvious narrative, and this diversity reflects what happens in the neighborhood.

Leisure, culture, creative industry, art, and everyday life all coexist here—and this blend is precisely what defines Poblenou.

Explore the full Poblenou Open Day 2026 program.