TALK #3 505KM: The Design of Urban Transformation

TALK #3 / Time 18:20h

505KM: The Design of Urban Transformation (Barcelona–Madrid)

How should a 21st century city communicate? What role should public administrations play in the symbolic expressions of urban identity? What should be the regulatory framework for open and transparent creative curatorship?

In the third roundtable of the Urban Talks we will talk about design in urban transformation with Nacho Padilla, who has worked for prestigious agencies such as McCann Erickson or Contrapunto BBDO, as well as being the first creative director of the Madrid City Council between 2015 and 2019, a position he currently holds at the Barcelona City Council.

Participant TALK #3:

⟶ Nacho Padilla (Creative Director – Ajuntament de Barcelona)

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